Three Key Success Factors For Transforming Your Business: Mindset, Infrastructure, and Capability

Three Key Success Factors For Transforming Your Business: Mindset, Infrastructure, and Capability

$31.99

There are many different change management models–some are very complex, others are not very effective. With the MIC (mindset, infrastructure, capabilities) model there is an easy-to- understand and easy-to-use model presented that has proven itself many times over in practice. It is useful in both private and business settings, in both large transformation projects as well as smaller change projects. Every change requires the right mindset, the right infrastructure, and the necessary capabilities. MIC comes from practice and is for practice.
This book is aimed at consultants and managers, HR managers, and project managers who need to lead or implement change programs. Executives and their teams will benefit from the book as much as individuals who want to change or face change in their lives. Finally, it addresses all those who watch the changes of our time and are curious to understand more deeply how changes do not have to be passively endured but can be actively understood and lived as an opportunity.

Present! Connect!: Create and Deliver Presentations that Capture, Entertain, and Connect to ANY Audience

Present! Connect!: Create and Deliver Presentations that Capture, Entertain, and Connect to ANY Audience

$28.99

Most people have the skills needed to become a successful presenter, but they don’t use them. When they learn how to use these skills, they begin to enjoy the successful outcome of a focused, thoughtful, and informative presentation. This is the premise of author Tom Guggino’s career as a leading presentation coach. As a former stand-up comedian, Tom applies the secrets of communicating your passion, commitment, and unique personal style. He has developed The Presentation Process to make professionals, executives, and students become effective presenters who enjoy making a presentation that fulfills its promise. Tom Guggino shares his acclaimed knowledge as a premier practitioner of helping people bring out their talents to become a successful presenter. PRESENT! CONNECT! Combines a one -on-one conversational style with photos, cartoons, and case studies that can improve your presentation skills quickly. Get ready to tap into your skills and start having fun presenting.

How to Succeed as a Solo Consultant: Breaking Out on Your Own

How to Succeed as a Solo Consultant: Breaking Out on Your Own

$34.99

This book is written for a person who has gained experience and is thinking about striking out on his or her own as a consultant or a service-based entrepreneur. The reader is taken through the steps of deciding on whether they have the tools to start a new business and what they need to do before making the leap.The author focuses on the major steps of a start-up consulting practice, including business formation decisions, verbalizing the business offerings, determining market viability, and much more. Additionally, he dives into less-often discussed topics such as office space, business insurance, business ethics, and the impact on the family unit. Each chapter provides homework that outlines the steps the reader needs to complete to gain confidence they have the tools to succeed. This book also emphasizes the lifestyle implications of any solo proprietor service business.

Behind the Scenes of Health Care: Motivation and Commitment of Health Care Employees

Behind the Scenes of Health Care: Motivation and Commitment of Health Care Employees

$28.99

Behind the Scenes of Health Care presents an extensive review of motivation and commitment among health care workers in support and bedside care roles. The publication includes two research studies: motivation and commitment of support
services employees in a health care environment and the correlation between patient experience feedback and nursing motivation and engagement. Additionally, the publication includes two case studies: cultural disruption in a health care system and a service organization review of turnover. Lastly, and most significantly, the publication provides a framework and model, The Tri-Factor Model, to assess and measure workplace dynamics of motivation, commitment, and culture that is also applicable to turnover analyses.
Readers of Behind the Scenes of Health Care are provided tools to understand motivation, commitment, and cultural components in the contemporary workplace that may be applied to any organization.

Successful Recruitment : How to Recruit the Right People For Your Business

Successful Recruitment : How to Recruit the Right People For Your Business

$31.99

Successful Recruitment provides the practical guidance and knowledge needed to recruit the right people, avoiding the many pitfalls that can arise in the recruitment process. It begins by identifying why recruitment is so often unsuccessful, leading to time, money, and energy being wasted in recruiting people who lack the attributes required to succeed in your organization. It then sets out how to put in place an effective recruitment process, by:
‧ Planning the process.
‧ Laying firm foundations, ensuring that job descriptions, person specifications, and application forms are fit for purpose.
‧ Ensuring that advertising is targeted to reach the right applicants.
‧ Sifting and shortlisting to ensure that the right candidates are selected for interview.
‧ Developing the knowledge, skills and processes to ensure that interviews enable you to accurately assess the candidate’s ability to do the job.
‧ Effectively utilizing other assessment methods alongside the interview.
‧ Concluding the process properly and ensuring that the right candidate is appointed.
‧ Effectively inducting the successful candidate into your organization.
The author pays particular attention to the recruitment interview, explaining three different approaches to interviewing and the key skills required to conduct an effective interview, as well as considers some of the specific issues involved in recruiting internationally. The book concludes by considering the future trends and innovations which will affect how recruiting is handled over the next decade.

The Economics of Online Gaming: A Player’s Introduction to Economic Thinking

The Economics of Online Gaming: A Player’s Introduction to Economic Thinking

$34.99

This book is made from the connections that the author saw when he compared his experience inside a video game with what he learned through a formal study of economic theory. Set in the Massively Multiplayer Online Role-Playing Game (MMORPG) of Eternal Lands, it follows the true story of Mr. Mind, a gamer who builds a business inside the game world that he calls RICH. This business grows from a small start-up to an unregulated natural monopoly that abuses its market power by intentionally losing money to drive competitors out of business. RICH becomes so influential that it breaks the market process with a unique case of regulatory capture. Through this story, the book demonstrates how economic thinking is absorbed by experimenting inside an online video game.

The Economics of Online Gaming covers basic economic concepts, unique economic issues, and general economic themes. Each of these topics begins with the context of a story and continues with an explanation of the economic theory behind it, finishing with a relevant real-world connection. It supports economic theory in an emotional way that cannot be shared through math or charts or graphs. Appendix B provides a comprehensive outline of ideas for teaching and discussion in each chapter.

Projects, Programs, and Portfolios in Strategic Organizational Transformation

Projects, Programs, and Portfolios in Strategic Organizational Transformation

$28.99

Projects are a part of everyday life in an organization. However, the management of projects by an organization during substantial transformation is less certain in both practice and study. An awareness of how to manage increasingly complex projects, and collections of projects, to achieve the benefits of organizational transformation becomes ever more crucial in the implementation of new strategies.
This book illustrates how the traditional practice of project management advances to handle the more complex problems inherent to strategic transformation. The linkages among projects, operations, and the foundations of an organization provide a perspective of how an organization pursues the difficult changes required of comprehensive transformation.

Native American Entrepreneurs

Native American Entrepreneurs

$31.99

Native American entrepreneurs are important contributors to the American economy and social landscape. Faced with numerous challenges, many Native American entrepreneurs have learned to transcend tough obstacles, leverage resources, and strategically pursue opportunities to achieve business success. This book captures the entrepreneurial stories and mindsets of contemporary Native Americans.
Native Americans tend to view entrepreneurial perspectives uniquely. One Native American entrepreneur was asked this question, “If you could give advice to young Native American entrepreneurs or other young people thinking about starting a business, what would be the most important consideration and why?” She replied:
Don’t be afraid to fail. One thing I have learned about entrepreneurship is to dream big and you might not always succeed, but if you don’t, you can always try again. I think it comes from growing up with parents who lived in poverty. They always told me that they knew what rock bottom looked like and the worst that could happen was that they’d end up back there, but the best thing that could happen was that they would succeed.
This book highlights unique stories and insightful analysis on the Native American psyche and the pathways in which they can find entrepreneurial success.

The Olympic Sports Economy

The Olympic Sports Economy

$31.99

Every two years, the Olympics wins world attention with contests and celebrations. The success story of the world’s most watched event, best recognized symbols, and most enduring brand has many valuable lessons for the business world. An entire constellation of talent and teams works behind the scenes to strengthen the Olympics and keep it relevant in a changing world.

Veteran sports business journalist and MBA Max Donner gives readers a useful guide to the key success factors that make the Olympics an exceptional institution.

The Olympic Sports Economy incorporates exclusive case studies and reports from sports management conferences to illustrate the most important business practices and trends of the Olympics today. The text also reports objectively about recent controversies and challenges, as well as ways that readers can explore constructive solutions.

The Olympic Sports Economy highlights the role the Olympics has played as a model for over six-hundred other international multi-sport competitions and introduces ideas from important trends in Olympic sports that can also benefit other organizations.

Highly Effective Marketing Analytics: A Practical Guide to Improving Marketing ROI with Analytics

Highly Effective Marketing Analytics: A Practical Guide to Improving Marketing ROI with Analytics

$34.99

Highly Effective Marketing Analytics, a highly practical and pragmatic how-to book, infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with analytics. The author illustrates, step by step, many innovative, practical, and cost-effective methodologies to solve the most challenging problems facing marketers in today’s highly competitive omnichannel environment. Readers will learn the following from this book:
‧ Why has marketing analytics not yet kept the promise? How can organizations take advantage of marketing analytics to overcome budget constraints and become analytically competitive?
‧ What are strategic level, managerial level, and tactical level segmentation strategies and how to develop them?
‧ How to create customer profiles, customer personas, customer journeys, and a 360-degree customer view to gain deeper insights into customers.
‧ Why Mu’s 541-Rule can significantly improve response rates and profitability of direct mail campaigns.
‧ How to make print catalogs pro?table again in the digital era.
‧ How to take e-mail marketing to a different level of sophistication and success.
‧ Why loyalty programs failed and how to revamp a failed or low-performing loyalty program.
‧ How to calculate and apply different customer lifetime values to solving real-world problems.
‧ How to use marketing mix modeling (MMM), multi-touchpoint attribution models, and promotional lift analysis to better allocate marketing budgets into a wide range of marketing mediums.
Written in an applied, concise manner, and requiring no programming knowledge, this book is an easy read for both marketers and analytics practitioners who want to compete more effectively in the workplace.