Marketing of Consumer Financial Products: Insights From Service Marketing

Marketing of Consumer Financial Products: Insights From Service Marketing

$28.99

Marketing has been traditionally goods oriented with a business to customer focus. However, it is established that financial service organizations also need a focused marketing strategy in the business to consumer space.

This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience. This book is particularly useful to managers in financial organizations, executives enrolled in a management course, faculty and post graduate students of a management course.

At Home with Work: Understanding and Managing Remote and Hybrid Work

At Home with Work: Understanding and Managing Remote and Hybrid Work

$28.99

Remote and Hybrid – Making it Work

Remote and hybrid work environments have boomed in number; however, understanding on how to manage remote and hybrid work is still in its infancy. We need better guidance on the impact of remote working on behavior, organizational culture and wellbeing, so that remote working models are optimized for success. At Home with Work provides this understanding and guidance.

This book explains the background of remote work: how technology and a changing society created the perfect backdrop to mass adoption of fully remote and hybrid work. It shows how what started as an emergency response to COVID became the biggest global change to working arrangements in living memory and shifted our expectations about work itself.

The author investigates how remote and hybrid work has moved the dynamic away from ego-driven office culture and towards higher-trust and collaborative working. This book is a carefully considered overview and introduction to wider changes in the field of work and the global labor market.

Business Foresight: Scenarios for Managing Uncertainty Strategically

Business Foresight: Scenarios for Managing Uncertainty Strategically

$37.99

Turbulence in recent years has become unprecedentedly wicked. Uncertainty has become a dense fog becoming for business leader’s public enemy number one. This book uses scenario and other methods like systems thinking to see over the horizon and to time travel to the future. Written by an extremely experienced consultant who has in parallel been a strategy academic at leading business schools for over thirty years, this is a practical toolkit grounded in theory.

The author provides exercises to try out and includes fascinating case studies to take the reader beyond “what happened and why?” to “how the process was managed and tips for applying it for yourself.”

This is a must-read for business leaders finding uncertainties giving them sleepless nights. For MBA students it will give them a different dimension for their thinking course work and projects – and a real edge over those trapped within a single view of the future.

This is not just a journey but a new way of thinking.

The Nonprofit Imagineers: Infuse Disney-Inspired Creativity Into Your Organization

The Nonprofit Imagineers: Infuse Disney-Inspired Creativity Into Your Organization

$28.99

What do Disney Imagineering and nonprofit organizations have in common? More than you think!

Although nonprofits are rarely known as creative powerhouses, we’ll explore how to use the same principles that make Disney Imagineering the gold standard of imaginative thinking to transform your organization into an equally inventive and creative environment.

The Nonprofit Imagineers explores how more innovation can happen at nonprofits, no matter how small the budget, how meager the staff, how tight the board oversight or how limited the time commitment. Using more than 100 real-life examples from theme parks, movies, and Walt Disney’s life, you will come away inspired to experiment with Disney Imagineering principles such as blue-sky meetings, storytelling, creative intent, kinetics, plussing, and weenies. Yes, weenies.

This book is perfect for employees, managers, board members and volunteers at schools, faith-based organizations, community centers and assorted other organizations of all sizes looking to use creativity to improve their programming, fundraising and relationship with their families, members, and donors.

Stuck Entrepreneurs: Escape Routes Out of the Quicksand

Stuck Entrepreneurs: Escape Routes Out of the Quicksand

$34.99

Learn to Escape, Avoid or Sidestep Your Descent into the Quicksand

Stuck Entrepreneurs provides inventive strategies for the quicksand-mired businessperson who asks, what am I doing wrong? or how can I break this inertia and move my business forward?

The author delivers advice that is steeped in real-world experience gleaned from his own variety of business ventures and consulting practice, and packed with his entertaining business stories. Some are happy, others are, well, disturbing.

This book casts a wide target readership net; from wanna-be and early-stage entrepreneurs seeking a foothold for their ventures, to established businesses floundering in the paralysis of quicksand.

Further, in this post-pandemic economic environment, many entrepreneurs, managers and professionals are laboring to re-birth their businesses. This book will provide the counsel and energy to strategize that return journey.

Stuck Entrepreneurs is a combination business manual and a workbook. Each chapter includes a challenging, self-directed workbook that encourages the reader to learn through the author’s own ‘how to’ or ‘how not to’ shared experiences.

When Graduation’s Over, Learning Begins: Lessons for STEM Students and Professionals

When Graduation’s Over, Learning Begins: Lessons for STEM Students and Professionals

$31.99

“I just finished reading this very well-written book. Forsgren captured all the issues so very succinctly and in easy to understand and remember story-telling style. Each page of this book is loaded with thought-provoking information.” –Poras T. Balsara, PhD, Professor of Electrical & Computer Engineering, The University of Texas at Dallas

What They Didn’t Teach You in School: Lessons for STEM Students and Professionals

Science, Technology, Engineering, and Math education has been described as, “drinking from a firehose.” STEM students are required to absorb an overwhelming amount of technical information before they can earn their undergraduate degrees. But it takes more than a thorough understanding of math, science, and engineering concepts to become successful in today’s job market.

NASA’s former Chief Knowledge Officer, Roger Forsgren, was responsible for training the agency’s technical workforce and provides critical lessons learned for STEM students and graduates to build successful careers as they compete in today’s workplace.

 

  • Being an introvert in an extroverts’ world: You may certainly be the smartest person in the room but that may not be enough to convince a client, make a persuasive presentation, or effectively manage others. Learn how to remain in your comfort zone yet still make a compelling impact by becoming an ambivert.
  • Communication Skills: How to get your point across and express yourself in a cogent, concise manner. How to make yourself heard, and respected, in a group of experienced professionals.
  • Critical Thinking: Avoid jumping to conclusions by training yourself to look beyond the obvious for the real clues to a problem or situation.
  • Ethics: STEM professionals possess unique skills, but such technical expertise also requires a sense of personal responsibility ensuring your talents are being put to the best use for yourself and for society.

Case studies have proven to be valuable learning tools and Roger Forsgren includes twelve compelling historical case studies that demonstrate the critical knowledge needed for STEM students as they progress through their careers.

The Intrapreneurship Formula: How To Drive Corporate Entrepreneurship Through Employee Empowerment

The Intrapreneurship Formula: How To Drive Corporate Entrepreneurship Through Employee Empowerment

$37.99

The Intrapreneurship Formula is a practical guide for corporate leaders and managers who aspire to drive corporate innovation. The world we are in today is experiencing an acceleration of technological advancement. More companies are facing disruptions. Companies must innovate to survive.

80% of the leaders know the importance of innovating but most do not know where to start. What they don’t know is they already have the crucial asset of innovation in their organization – their employees. The question is, how to activate the employees to innovate.

This book provides a simple and actionable framework that leaders can apply to drive corporate entrepreneurship. It’s a playbook with tools and tested methodologies including Design Thinking, Lean Startup, Agile, etc. –a must read for anyone working on innovation in medium- to large-size companies. The framework and tools, when implemented, will help the company constantly come up with innovation and capture growth.

Strategic Development of Technology in China: Breakthroughs and Trends

Strategic Development of Technology in China: Breakthroughs and Trends

$31.99

This book explores the development of technology hotspots and the difficult problems encountered in easy-to-understand language and introduces the startups in the related fields.

It also shows how these key technologies solve the pain points of the industry, the background of the founding teams and the choice of business models through real-life cases. This book can be used as a quick reference manual, allowing you to spend the shortest time to understand the hot topics in the global technology circle in the two years since the outbreak of the COVID-19 epidemic.

Through the business cooperation with the Chinese tech community over the years and the close ties with technology companies from other countries, the author introduced:

  • China’s science and technology ecology,
  • China’s tech advantages,
  • Made in China 2025,
  • The top 10 tech advances in China in 2021.

In addition, this book will introduce the latest advances and startups in China in related technological fields, so readers can have a more comprehensive understanding of China’s tech development priorities in the next 5 to 10 years.

The relevant topics in this book are also provided with video versions.

Ethical Voices: Practicing Public Relations with Integrity

Ethical Voices: Practicing Public Relations with Integrity

$37.99

From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight.

When people think about ethics failures, they typically think of Enron, Volkswagen, and other major scandals. Most communication professionals will not face these major dilemmas, but even minor issues can explode to ruin reputations and companies.

Ethical Voices uses the PRSA Code of Ethics as a framework to bring ethical dilemmas to life. It provides practical guidance to public relations professionals on how to address specific challenges they will likely encounter.

The book includes more than 100 real-world ethics incidents with advice from global industry leaders at companies including Starbucks, Lenovo, the TSA, the Federal Reserve, Harvard Business School, IBM, CDC, and the world’s largest public relations agencies.

From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight. Beyond the case studies, the book includes a framework for training your ethical mind.

Servitization: Assessment Protocol for Action

Servitization: Assessment Protocol for Action

$28.99

Managing a servitization strategy is a tough managerial challenge due to the delicate and high business implications.

What do you need to know to achieve the outcomes the company wants? A reliable, practical, and effective instrument and a relevant dynamic managerial capability for motivation and adoption decision. This is the value proposition of Servitization: Assessment Protocol for Action.

Servitization is about adding service value to the manufacturing business. The concise content develops pioneering processes and application models through its 5 chapters, written in a colloquial way with real examples while offering corresponding application dynamics that allow incorporating the reader’s own experiences on the subject.

This book is a suitable support for directors and managers of the manufacturing industry, as well as a tool for immediate action for the professionals interested in the business service innovation model, university professors and students, researchers and consultants, and anyone interested in adding value of service to your business.