Managing Health and Safety in a Small Business is an up-to-date guide, reflecting current concerns about how to identify and manage health and safety risks in a small business, with a broad focus on practical guidance wherever your business is based globally.
It covers all the basic principles of assessing risks without quoting specific regulations that are likely to change depending on your location. With additional checklists and suggestions throughout, it can be used by individual business owners, consultants or business advisors working with them, or as a basic introduction to the key elements of risk assessment.
Building a successful cybersecurity team is no longer optional.
Cyberthreats evolve at a staggering pace, and effective cybersecurity operations depend on successful teams. Unfortunately, statistics continue to illustrate that employers are not finding the people they need.
The Can. Trust. Will. system guides the C-Suite, HR professionals and talent acquisition to build unbeatable cybersecurity teams through advanced hiring processes and focused on-boarding programs. Additionally, this book details how successful cybersecurity ecosystems are best built and sustained, with expert analysis from high-level government officials, Fortune 500 CSOs and CISOs, risk managers, and even a few techies.
Those already in the field (and newbies) will glean invaluable knowledge about how to find their most effective position within a cybersecurity ecosystem. In a tech-driven environment, cybersecurity is fundamentally a human problem: and the first step is to hire for the human element.
“I don’t think I’ve ever read a marketing book that took such a complex topic and made it easy to follow. I’m going to make it required reading—and practice—for my two newbies.” –Nancy DeZarn, Senior Marketing Manager, JLG Industries
“Really well done! It is thoughtful, to the point, and instructive for marketing practitioners like me as well as all marketing stakeholders. I like it a lot!” –Larry Foy, Marketing Director, Bosch Rexroth
In a global survey of more than four thousand senior executives, consulting firm PwC found that 80 percent of the respondents admitted that few of their associates understood their company’s corporate strategy. And even that figure is wildly optimistic. According to research reported in the Harvard Business Review, 95 percent of a company’s employees, on average, are unaware of or do not understand its strategy.
Brand Vision: The Clear Line of Sight Aligning Marketing Tactics and Business Strategy hopes to change that by offering simple, easily implemented tools connecting a company’s marketing program to its business strategy. It’s based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Not just externally, but internally as well.
The author has covered this territory for more than four decades, working as a strategist, creative director, and writer for one of the country’s largest business-to-business advertising agencies. He has worked with large international companies to develop marketing campaigns and programs from social media, search, email, and websites to more traditional print advertising and direct marketing. He knows this territory well.
“Robert Koshinskie makes a compelling case for the devil’s advocate and offers practical advice for those brave enough to play that important role in their organization. This sort of applied critical thinking is exactly what companies need more of if they are to not only thrive, but survive, in today’s complex and rapidly changing world.” –Bryce G. Hoffman, author of Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything
In 2018, the celebrated biotechnology startup Theranos collapsed from a market valuation of over $9 billion into bankruptcy and felony charges against its superstar founder, Elizabeth Holmes. This spectacular failure was due in large part to the silencing of dissenting voices who challenged the dubious claims and questionable decisions by Theranos leadership. Similar catastrophic examples can be found in business, the military and other human activities.
Modern Devil’s Advocacy is a form of challenge analysis that’s intended to help overcome our human bias and fallacious reasoning, disrupt groupthink, reduce risk, and achieve better outcomes. By creating a strong counter case to any decision, modern Devil’s Advocates can help others see potential weaknesses in their assumptions, beliefs, and judgments.
This book will show you how practically anyone from the CEO to the newly minted manager can and should think and act like a modern Devil’s Advocate. You will learn the origin of modern Devil’s Advocacy, why the practice is desperately needed today, and how to apply modern Devil’s Advocacy in any setting. If you want to learn how to constructively challenge the judgments that you and others make and achieve better outcomes, then this book is for you.
This book is for pathfinders— product, services, business, and nonprofit managers searching for ways to reach beyond the artificial barriers that constrain innovation and make “work” harder. Inspired by real life trailblazers and their own experiences, the authors decode the secrets of achieving breakthrough success at both organizational and interpersonal levels. Learn to use their methodology with the help of checklists and detailed examples that will transform your thinking and skills.
Do you want the most up-to-date knowledge on the Chinese market all in one place? Now you can have it—in a set of 3 must-reads. This three-title collection is a must-have for Western entrepreneurs and SMEs doing business in or with China. The books are packed with practical advice, applicable decision-making processes and strategy options.
The Chinese Market Series set includes:
Trading with China
This is a concise and useful handbook to Western businesses, entrepreneurs and investors doing business with or in China. It is an essential guide of great use to anyone who considers exporting goods, services and technology to the Chinese market. It discusses major issues such as market barriers, import requirements, distribution channels, labelling, and operational challenges. The book contains industry information, updated data, key models, practical advice, and strategy options for different types of companies and industry sectors.
The Chinese Market
An essential factor for the success of entrepreneurs and professionals engaging in business in or with China is being able to understand and correctly set up a sustainable and effective corporate structure. This book discusses different company structures, applicable decision-making processes and management issues to help you choose the most suitable structure. Topics covered include tax, legal, intellectual property rights, common pitfalls, and ways to address them.
The Chinese e-Merging Market
This book is designed to work as a step-by-step guide to the online marketplace and social media environment in China. It provides a detailed overview of the Chinese online market and proposes a variety of strategies available to foreign companies. It contains practical advice, the latest data and relevant links for further reference that Western SMEs, investors, and entrepreneurs can use to establish their online presence in China.
Leaders in the digital era are faced with breaking into new markets, disrupting existing ones, and doing so with more precision than ever before just to keep up with their competitors. To innovate more quickly, to rapidly experiment with ideas and technology, to pivot seemingly overnight, you need to have a system in place that can help you execute your most ambitious strategy. While OKRs (Objective and Key Results) have made huge waves recently, practical implementation of OKRs remains elusive for many. Lean OKRs are the evolved version of the OKR strategy execution tool that has powered the transformational journeys of giants like Google and Facebook. It is the lightweight method that turns good ideas into great execution, heightens employee engagement, aligns teams, and achieves measurable, breakthrough results.
Lean OKRs presents insightful anecdotes, creative exercises, clear figures and step-by-step models. Designed as a comprehensive guide, it covers everything from theoretical roots to practical execution, including company-wide strategy alignment and emotional management. Applicable to small companies as well as large organisations, Lean OKRs drives innovation through behavioral changes, empowering and motivating teams through focused daily OKR practices that are simple to put into action. Practical and to the point, this book integrates a unique combination of structural and leadership strategies, resulting in a new approach to OKRs that conquers the hurdles experienced by most business leaders today.
“Brian McGurk’s excellent publication is a groundbreaking contribution to the body of business literature in this area and is both an essential and easy read” –JP Donnelly, Country Manager, WPP in Ireland
“Stand Out!! is by far the best book on branding you could read! It’s essential reading not just for Brand Managers, but for Marketing Managers and General Managers too.” –John Lynch, ex-President EMEA, AB Mauri & Burns Philp
Stand Out!! uncovers the secrets of brand success and explores less travelled paths in the world of branding.
This book:
uncovers the secrets of brand success
introduces ‘Generation B’ – today’s generation of brand natives
challenges current paradigms
reveals the roots and rationale of financial brand valuation
presents a range of popular valuation methods and approaches
explains the conditions for brand value growth
The forces that challenge brand strategy planning today are discussed in the context of our new world order of diversifying media platforms and integrated, synchronized, personalized communication. In light of this, Stand Out!! makes the case for ongoing brand stewardship in the life of an organization and concludes with a focus on brand leadership and the key principles, truths and challenges that influence brand success.
This book is a key reference text for anyone interested in brand development, leadership, innovation, and sustainable business growth. Reader understanding is enhanced by:
supporting tables
illustrative charts
case examples
expert tips
real-life experiences
pull-out quotes
“word wizard” brand glossaries
Stand Out!! is an invaluable resource for the business masses – for any business owner, executive, student or branding practitioner seeking to be apprised of the latest learnings, insights and innovations in professional brand thinking and practice.
“Zelbst and Sower know their stuff when it comes to technology and how it relates to operations and supply chains…so I feel confident recommending their work to those seeking to know more about RFID. If you’re new to the technology, this updated edition of RFID for the Supply Chain and Operations Professional could prove useful to you and your organization.” –Rich Handley, RFID Journal
“If you are looking for an overview of radio-frequency identification (RFID) technology…then this is the book for you!” –Inbound Logistics
The intent of this book is to provide a sufficient discussion of RFID to enable readers with no prior knowledge to develop a basic understanding of the technology.
RFID for the Supply Chain and Operations Professional discusses current applications and specific examples of RFID usage taken from a variety of industries. The appropriate coupling of RFID with other technologies such as global positioning systems (GPS), enterprise resource planning (ERP), IIoT technologies and robotics is discussed as well as an overview of the RFID implementation process.
This book will help readers develop an understanding of the capability of the technology to increase an organization’s customer responsiveness. In the third edition, the discussion and examples have been updated to reflect the rapid advancement in RFID technology. A new case study and new examples have been added along with updated discussions and projections about RFID technology.
“Tim has produced another “winner” and this book is chock-full of informative and hands-on advice, which gets at the heart of organizations and their people thriving in a VUCA world. The book is well-organized, easy to read, and full of practical applications.” –Barry Z. Posner, PhD, Co-author, The Leadership Challenge and Everyday People, Extraordinary “The ideas and tools in this excellent book help make this happen by proactively navigating the paradoxes that shape work today. –Dave Ulrich Rensis Likert Professor, Ross School of Business, University of Michigan
How do you get your team members to exercise appropriate independent judgment?
How do you get employees to be more accountable for their actions?
Leaders need team members to be empowered and proactive post COVID-19.
What are the roadblocks? How are they overcome? Most books on employee empowerment bypass two critical relationships: the employment compact and the jobholder and their job.
These two relationships hold the key to unlocking employee empowerment.
This breakthrough book is for leaders who want to maximize performance through empowerment. It offers a new approach and practical strategies to energize employees to exercise their initiative when needed and be accountable for their actions.
A proactive employee is engaged in their job and can confidently make decisions without overly relying on their manager.
