Store Design and Visual Merchandising: Creating Store Space That Encourages Buying, Second Edition

Store Design and Visual Merchandising: Creating Store Space That Encourages Buying, Second Edition

$21.99

The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading this book, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see.
In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this second edition, the interested reader will find a variety of hands on suggestions on how to optimize the design of retail stores, including new ‘design recipes’ in Chapter 7, and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis a vis books written by artists, architects, and interior designers which lack a solid research foundation and academic journal articles, which are often inaccessible to the educated yet non specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher. The intended audiences are marketing managers, small business owners, and MBA students. Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors and scents; creation of emotional experiences and theming.
A MOOC on Store Design, Visual Merchandising, and Shopper Marketing has also been created by Ebster. This is an excellent accompaniment to this second edition of Store Design and Visual Merchandising, which is the official book of the MOOC. Please visit https://iversity.org/en/courses/store-design-visual-merchandising-and-sh… for more information and to enroll in the MOOC.

Better Business Decisions Using Cost Modeling, Second Edition

Better Business Decisions Using Cost Modeling, Second Edition

$21.99

This YouTube interview is the perfect thing to watch to learn more about this book!
“In this second edition, Vic and Chris have done an excellent job of citing the importance of accurate problem identification and the need for validated data input for the decision making process—a must read book for those managers responsible for making operational decisions.”– Richard Bozeman, Jr., Author and Inventor, Retired Chief of the Propulsion and Power Division Test Facilities, NASA
“I TRULY enjoyed the book and found it very informative. I am not an easy sell when it comes to the quantitative approach however I WAS SOLD! I will never approach future negotiations and future data analysis the same after reading this book. GOOD JOB!”—Peter Birkholz, Managing Partner of the Sam Houston Group LP, Management Consultant—Birkholz Management Co., LLC
Information is power in supply chain operations, negotiations, continuous improvement programs, process improvement, and indeed in all aspects of managing an operation. Accurate and timely information can result in better decisions that translate into the improvement of bottom-line results.
This book provides the business professional a concise guide to the creation and effective use of both internal and external cost models. Development of internal cost models is discussed with illustrations showing how they can be deployed to assist in new product development, pricing decisions, make-or-buy decisions, and the identi cation of opportunities for internal process improvement projects.

Capital Budgeting

Capital Budgeting

$21.99

Capital budgeting is an important part of the financial management of a business organization. It is a process that business houses use to evaluate an investment project. The decision of whether to accept or deny an investment project is capital budgeting decision. This is important because it determines the long-term economic and financial profitability of any investment project and lays down the future success of a business.

Capital Budgeting aims to develop not only an understanding of the concepts of capital budgeting but also to provide its practical application to help students learn both theory and practice of capital budgeting used in the financial management of a business organization. It analyzes the capital budgeting practices of corporate enterprises in India in diverse sectors, on comparative basis, in order to provide the reader a better insight into the various issues and challenges regarding capital budgeting management.

Responsible Governance: International Perspectives For the New Era

Responsible Governance: International Perspectives For the New Era

$21.99

Leaders must develop new governance models and capabilities if they are to successfully steer their communities through the whitewater rapids of the newly emerging era of social digital connectivity and global dynamic complexity.

This new edited book deals with perspectives, debates and case studies illustrating the dynamic complexity of corporate governance in global business now and in future. These are pivotal matters with which leaders and stakeholders must become familiar if they are to be successful in the network age where there are indicators of ‘democratization’ trends, rising levels of ‘shareability’ amongst groups of ‘prosumers’, wider accessibility to information enabling greater scrutiny and accountability or regulation as well as greater surveillance at all organizational levels.

With enhanced communication, there are other perceived shifts in political and economic power blocs. This new book indicates specifically how leaders may recognize, review, unlearn old or unhelpful ways of working, the better to reframe the vision and learn new ways to react to these new factors.

Creating Effective Sales and Marketing Relationships

Creating Effective Sales and Marketing Relationships

$21.99

This book demonstrates how corporate sales and marketing teams should operate collaboratively in a 21st Century organization to enhance performance in the marketplace. It discusses how and why conflict and /or separation has grown between these two groups, even though to the outside world they appear to be a single group. The book considers how collaboration between sales and marketing can impact positively on a company’s competitive advantage, and what the senior management role should be in creating and facilitating the smooth running of their sales and marketing functions. The book also discusses the resourcing of sales and marketing, and how innovative processes can reduce conflict and promote closeness, as well as a review of the role of communication, formal and informal, in improving collaboration. Finally, the book explores how sales and marketing can become more competitive in the face of a dynamic and borderless market, and where lead generation is less important than building long-term relationships with customers. The book has an action-oriented perspective throughout, providing the reader with checklists and diagnostics as the basis for evaluating their own companies and identifying directions for improvement. As the book develops its theme, key points will be reinforced with company examples.

Business Applications of Multiple Regression, Second Edition

Business Applications of Multiple Regression, Second Edition

$21.99

This second edition of Business Applications of Multiple Regression describes the use of the statistical procedure called multiple regression in business situations, including forecasting and understanding the relationships between variables. The book assumes a basic understanding of statistics but reviews correlation analysis and simple regression to prepare the reader to understand and use multiple regression.

The techniques described in the book are illustrated using both Microsoft Excel and a professional statistical program. Along the way, several real-world data sets are analyzed in detail to better prepare the reader for working with actual data in a business environment.

This book is a useful guide to managers at all levels who need to understand and make decisions based on data analysis performed using multiple regression. It also provides the beginning analyst with the detailed understanding required to use multiple regression to analyze data sets.

Data Sets to Accompany the Book Available to Download HERE.

A Strategic and Tactical Approach to Global Business Ethics, Second Edition

A Strategic and Tactical Approach to Global Business Ethics, Second Edition

$21.99

The subject of ethics within the commercial environment has gone beyond its traditional application due to three primary factors and a host of additional elements. Existing and potential global managers need to be aware of the ramifications of limiting the conventional vision of ethical applications to their operations as the scope of the modern rendition of the term has changed. It has morphed into a wider more extensive meaning having a greater effect on the successful performance of transnational companies than ever before. Although a good start, international firms can no longer be satisfied with simply orchestrating a code of conduct to combat laps in ethical considerations – a historical defensive or reactive approach. It has become a judgment mechanism, part of the applied criteria that both consumers use to measure a company alongside the quality and price of the products and services they offer. Even potential employees question the ethical standing of the firms they wish to join. Managers need to get positively proactive as ethical related areas have exploited in importance as value added elements in the corporate mix. The peripheral limbs on the morality tree, corporate social responsibility and responsible management, have matured into major branches eclipsing the issues fundamental ethical roots from which they grew. They have to be more deeply integrated into strategic determinations and tactical actions. Decent acceptable conduct is not a sideline issue any more. It is a major contributor while also remaining as a significant deterrent to managing a successful sustainable global enterprise.

The Public Relations Firm

The Public Relations Firm

$21.99

The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations agencies. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output and outcome expectations and everything in between. This book takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations agencies. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output and outcome expectations and everything in between. This book is intended for a broad audience including students and faculty in public relations programs and practicing business executives. The goal is to inform management practice and help current and future business leaders identify and better utilize public relations agencies.