The Public Relations Firm

$21.99

The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations agencies. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output and outcome expectations and everything in between. This book takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations agencies. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output and outcome expectations and everything in between. This book is intended for a broad audience including students and faculty in public relations programs and practicing business executives. The goal is to inform management practice and help current and future business leaders identify and better utilize public relations agencies.

Category: SKU: 9781606496640 Tag:

Description

About the Author(s)

Bob ``Pritch`` Pritchard

Bob “Pritch” Pritchard, APR, Fellow PRSA, Captain, U.S. Navy (Retired) is a member of the public relations faculty in the Gaylord College of Journalism and Mass Communication at the University of Okla…

Stacey Smith

Stacey Smith, APR, Fellow PRSA is a senior counsel and partner at Jackson Jackson & Wagner, a behavioral public relations and management consulting firm. With over 30 years of experience with an exte…

Book Preview

Additional information

Pub Date

January 9, 2015

Pages

200

ISBN

9781606496640

Print Price

$21.99

EISBN

9781606496657

EBook Price

$9.99