This Just In: You Don’t Need Spin to Make Headlines
In an age of 24/7 headlines, shrinking newsrooms, and diminishing attention spans, knowing how to talk to the media isn’t optional—it’s essential.
Newsworthy is your go-to guide for building authentic relationships with journalists, bloggers, influencers and others. It’s about pitching stories that stick and turning every interview into an opportunity.
Whether you’re the spokesperson or the strategist, this book delivers the tools to rise above the noise—and stay there.
WINNER OF THE 2026 NATIONAL IMPACT BOOK AWARDS for Outstanding Literacy Achievement!
Sometimes management books achieve a clear-cut distinction between strategy and tactics.
Seldom they include the business model as a third competitiveness driver.
And never so far, has the theory of business been considered as a fourth required performance vector, different from all other three.
However, organizational optimization requires all four: the why, where, what and how.
The theory of business (Drucker) is the why the company makes sense. The reality assumptions the organization is grounded upon. What it is paid for.
The business model (Porter) is the what: the basic pillars of a firm’s organization. How it transforms client satisfaction into value for itself.
Strategy (Joffre) is the where: the choice of 1) geographical areas; 2) industries; and 3) (within them of) segments.
And tactics is the how, respecting to the nine functional areas from marketing (Kotler) to human resources; to how to advertise; how to motivate; etc.
Four inferences follow:
All four drivers are necessary conditions, none sufficient;
They interrelate, some impacting on others;
They must fit reinforcing each other; and
They should be periodically reviewed (under a sequence of steps).
This is illustrated by the book’s detailed examples of e.g. Nike, Dollar Shave Club, Spotify, SpaceX, Vendôme, Sears, IBM, Apple Music, McDonald’s, Marks & Spencer, Canva, SolarCity, Farfetch, etc.
The fundamental message is that neglect of any of the four drivers brings efficiency (doing things right – the Phronesis of Aristotle) at the cost of lower effectiveness (doing the right things – the Chokhmah of Solomon).
With more and more resources producing less and less, underperformance will follow.
For far too long, women have been told that professional development and motherhood are a trade-off. That success in the boardroom means sacrifice at home. But while the path to professional excellence demands sacrifice, achieving both is not only possible—it’s happening.
Drawing from over a decade of experience in business organizations that support managerial growth—and grounded in original research for her master’s thesis—Rocio Izquierdo takes readers inside the real, unfiltered stories of women who’ve succeeded both at home and at the highest levels of leadership.
Through intimate case studies, this book reveals how these women made decisions, built leadership styles, and navigated the constant collision between ambition and care. Whether you’re a business student, rising professional, policymaker, or executive, this is a practical and inspiring manual for designing a life—and a career—on your own terms.
Digital transformation is essential for modern enterprises striving to remain competitive in today’s fast-evolving markets. Achieving transformation requires more than technology; it demands coordinated changes to business processes, models, and culture. Program management is the organizational backbone that successfully drives digital transformation by integrating multiple initiatives under one cohesive strategy.
Through a structured examination of the program management lifecycle phases, Organizational Digital Transformation provides practical tools, methodologies, and actionable steps. Key tools and processes, such as program vision statements, blueprints, and benefits realization management, are explored in depth. Insights are brought to life through a detailed case example illustrating how to apply program management concepts effectively in practice.
Among the most challenging tasks any leader faces are communicating to various audiences how to change behaviors to limit risks, address crises, and change the way an organization operates—especially as they relate to scientific and technical issues. Executives, managers, and public officials deal with multiple audiences—employees, boards, and the public–who may have competing perspectives or lack an understanding of technical or scientific issues affecting them.
Narratives that Change Minds provides a framework for analysis and case studies of leadership successes and failures relative to communicating risk, crisis, and organizational change within technical contexts. A unique feature of this book is its consideration of neuroscience elements that affect how audiences respond to messages, including narratives. The goal is to help managers and executives understand how to incorporate narratives to improve the likelihood of facilitating needed change.
Drawing on scholarship about how the brain processes information from different stimuli and experiences, we will explore the whys and hows of effects multiple forms of communication that integrate narratives have on individuals. A practical model is included to provide guidance to executives in effectively applying principles drawn from leadership resources. This unique approach makes the book an excellent addition to reading lists of leadership development and communication programs.
Executives and those in such development programs will benefit from this book, especially with its focus on crisis and change communication. Whether they have technical background in their field or come from a managerial background, readers will come to understand how they can help audiences accept the need for change related to risk, crisis, or organizational/policy issues and act on that change.
Are you thinking about owning your own business, but wondering if this is the right path for you? Whether you are considering joining an existing firm as a principal owner, taking over a family business, starting up your own business, or buying an existing business, this book provides questions to contemplate as it walks you through what it takes from a personal aspect including:
Traits
Strategic Thinking
Passion
Relationships
Commitments
Cash Flow
Risks and Rewards
Timing and Exit Strategy
Readers will gain a real-life look into business ownership and learn what owning a business is really like. The author presents perspectives from other business owners gained through an interview process with sixteen small business owners and shares some personal experiences. Many books have been written about how to start or run a business and others about specific topics such as leadership and management, but few address the personal aspects of small business ownership and the initial decision of, Should I become a business owner?
Fix what’s broken. Elevate what works. Lead with service excellence.
Most organizations win the sale and lose the value.
Poor delivery, weak communication, misaligned incentives, and under-designed service systems frustrate customers, erode margins, and undermine long-term competitiveness. Because leaders rarely see these failures directly, they can persist for years, hidden in plain sight.
After-Sales Excellence: Driving Improvement, Customer Satisfaction, and Growth reveals why this happens and how to stop it.
Drawing on more than 45 years of international experience as an employee, senior leader, and consultant, Nigel Woodall delivers practical, no-nonsense guidance for protecting margin and strengthening execution where it matters most: after the customer has committed.
You will learn how to:
Identify where value is leaking from your service system
Align leadership decisions, structure, and incentives with customer outcomes
Strengthen execution without simply adding cost
Turn after-sales from a cost center into a growth engine
While examples are drawn from asset-intensive industries such as manufacturing and distribution, the principles apply far beyond those contexts. Every organization has an after-sales moment. It is the point where promises become lived experience (or not). Service is not a department; it is a business system that determines trust, retention, reputation, and long-term competitiveness.
Clear, direct, and grounded in real-world experience, After-Sales Excellence equips leaders, managers, and professionals with practical insights they can apply immediately to protect margin, improve retention, and build sustainable growth.
Nigel Woodall’s work on after-sales strategy has also been featured in CRM Magazine and 360 Magazine.
“This book challenged me to step back and re-evaluate how we approach after-sales at my global operation. It delivers practical insights that resonate even at Fortune 500 scale.” –Kevin Yaremchuk, Global After-sales Leader (Fortune 500)
This book, Strategy and Corporate Governance, provides managers, executives, board members, and consultants with concise and incisive information on:
What strategy is and how it works;
Corporate and business-unit strategies, their formulation, and their functionality in the conduct of corporate governance;
The dichotomous pairs (DPs) method—and its use in the formulation of corporate and business-unit strategies, strategy-related decision-making, strategy analysis, and the modification of existing strategies;
Core DPs that are used in the formulation of a wide range of corporate and business-unit strategies; and
Ancillary factors that affect strategy formulation, implementation, and sustainability.
The book was written and formatted for use as a handbook and reference book—and for use as a text in executive development programs, MBA programs, and in-company seminars.
Deliver service they’ll never forget—and build a brand they’ll never leave.
In The Unforgettable Advantage: How to Deliver Service They Remember, businesses in both B2B and B2C sectors will discover how to turn everyday customer interactions into extraordinary experiences that build loyalty, boost retention, and grow lasting brand value.
This isn’t a book of theory or success stories—it’s the missing manual on execution. With practical, step-by-step guidance, it empowers frontline teams, managers, and leaders to deliver consistently exceptional service in the real world.
From emotional intelligence and meaningful customer connection to service recovery and culture-building, The Unforgettable Advantage serves as both a leadership playbook and a frontline training tool. It equips your team to create service that not only delights but stays with people.
Whether you’re in retail, hospitality, healthcare, education, or professional services, this book gives you the tools to build a service culture that customers remember and recommend.
Because in today’s market, good service is expected. Only unforgettable service sets you apart.
Leadership doesn’t have to be heroic, especially in a changing world.
Developmental Agile Leadership offers a practical and human-centered approach to growing resilient, adaptive teams through trust, learning, and shared purpose. This book blends Agile, developmental, and servant leadership to help leaders support (rather than control) collaborative, self-managed teams and stakeholder relationships.
As work becomes more complex, uncertain, and fast-paced, project leaders must lead differently. This book equips readers to foster trust, promote learning agility, and inspire hope. It emphasizes leadership as a shared responsibility, something that can emerge at any level when the right conditions are in place.
Readers will gain tools to lead from behind, facilitate effective feedback loops, resolve conflict constructively, and support others in stepping into leadership roles. With learning goals, reflection prompts, and actionable practices, Developmental Agile Leadership turns big ideas into everyday leadership habits.
Written for project managers, sponsors, Scrum Masters, team leads, product owners, and stakeholder-facing consultants, this book is also valuable to educators and emerging leaders interested in developing their leadership capacity and that of others.
