Search Results for “manage” – Page 53

The Business of Cybersecurity: Foundations and Ideologies
$26.99

Cybersecurity could be defined as, beginning of the concept of trust and belief in cyber transactions. The era of computing began in the 20th century, with an enormous investment on computational research. Software programming languages were the foundational blocks of history of computing. Progressive research then led to networking, bringing about the formation of connectivity. Along with these creations, there was an accompanying factor of com- promise on data privacy and hacking of data. This factor was the introduction to cyber security.
This book is primarily created for the objective of know- ledge sharing and knowledge-enabling on the conceptual ideologies of the cybersecurity. This book is aimed at students, early-career researchers, and also advanced researchers and professionals. The case studies described in the book create renewed know ledge on the innovations built on the applied theories of cybersecurity. These case studies focus on the financial markets and space technologies.

An Overview of The Public Relations Function, Second Edition
$26.99

“This book provides a comprehensive, yet understandable, theoretical basis for the practice of public relations—something that every public relations student and professional needs. The book builds on the best theories, as well as emerging theories from U.S. and international scholars. Readers will understand the value of the communication function to organizations, publics, and society and will emerge with the theoretical tools they need to manage the function effectively.”—James E. Grunig, Professor Emeritus, University of Maryland
This second edition of An Overview of the Public Relations Function
examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management.
Part I of the book acquaints the manager with the lexicon of pub- lic relations and provides research on its theory, its subfunctions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust. Part II examines the role of the CCO and dominant coalition, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the “RACE” process of public relations management.
In Part III, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.

Cybersecurity Law: Protect Yourself and Your Customers
$26.99

This book gives insight into the legal aspects of data ownership in the 21st century. With the amount of information being produced and collected growing at an ever accelerating rate, governments are implementing laws to regulate the use of this information by corporations. Companies are more likely than ever to face heavy lawsuits and sanctions for any misuse of information, which includes data breaches caused by cybercriminals.
This book serves as a guide to all companies that collect customer information, by giving instructions on how to avoid making these costly mistakes and to ensure they are not liable in the event of stolen information.

Major Business and Technology Trends Shaping the Contemporary World
$26.99

This book builds upon a wide variety of academic and professional resources to offer an in-depth analysis of the nature, causes, and consequences of major business and technology trends of our time. First, prospects for energy, commodities, water, food, and healthcare services are explored. Then, leading business transformations such as the sharing economy, Fourth Industrial Revolution, gig economy, and recent developments in the global economy are analyzed. Finally, innovation and emerging technologies including automation, robotics, connectivity, quantum computing, and new materials and energies are examined and their business implications are discussed.
Major Business and Technology Trends Shaping the Contemporary World is a timely and relevant reference for business leaders, managers, students, and all those who are passionate about understanding our rapidly changing world.

The Generation Myth: How to Improve Intergenerational Relationships in the Workplace
$26.99

Many assumed characteristics of generational groupings are actually “myths,” meaning that generational stereo- types are not accurate across all members of a generation.
This book explores the Generation Myth by highlighting the complexity of the “generation” concept beyond simple age-based groupings and suggests that the over-reliance of generational stereotypes in workplaces and society can lead to less than optimal interactions and even confiict. Several successful strategies are presented throughout to help improve inter-generational relationships.

The Lost Art of Planning Projects
$26.99

Appropriate planning is the hallmark of professional project management. Good planning is what sets apart great projects from accidents. Purposeful planning is what ensures that the executive actions undertaken remain connected to the goals and outcomes expected by the stakeholders.
This book examines the process and products of planning, in the contexts of projects, programs, and portfolios. With a plan seen as a model, it looks at how the use of models in planning creates and extends the way in which project, program, and portfolio managers control and structure their environment. To tell this story, we have distilled over 70 years of our combined personal experience of supporting project managers deliver, and thousands of person-years of others’ practical knowledge to illustrate powerful planning tools, models, and approaches. There is also supplementary material and tools on a website associated with this book. We ho

Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies
$26.99

“Qualitative research is followed today beyond ethnography in marketing, management, and health sciences. This book blends contemporary approaches with the qualitative research epistemologies and encapsulates the systematic process of conducting research. It is a valuable contribution for management students, corporate managers, and researchers.” **—Lou Chitkushev, PhD, Associate Dean of Academic Affairs, Metropolitan College, Boston University**

“An excellent reference for researchers in the areas of social and management sciences. To understand the world from the people’s point of view, the qualitative research has been an age-old asset. This book guides researchers to schematically explore experiences of the subjects by walking in their shoes and understanding their behavior.” **—Arturo Molina, PhD, Vice-Rector, Tecnologico de Monterrey, Mexico**

Qualitative research manages the fundamental challenge in interpreting the complexities associated with consumer behavior, particularly in large diversified marketplace and guides managers towards understanding consumers. **This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications.**

Discussions in the book present new insights on conducting and applying qualitative market research and emphasizes on the application of qualitative research in consumer-centric companies. The book argues that companies need to consider a broader perspective of marketing research to support marketing decisions derived by understanding consumer behavior using qualitative research methodology.

New World Technologies: 2020 and Beyond
$26.99

In today’s high-pressured world, digital transformation is everywhere on the agendas of corporate boards and has risen to the top of CEOs’ strategic plans. Artificial intelligence, blockchain, 3D printing, the Internet of Things, and drones are some of the emerging technologies that are already transforming our world. In this fast changing domain— predicted by few and now reality for all—how can companies transform today’s challenges into tomorrow’s opportunities?
This book is targeted to help a broad audience such as students, professionals, business, and technology managers to transform an old-world brick and mortar organization to a new-world digital leader. The author addresses various questions including: what essential components does digital transformation include, and how does it impact the enterprise? How does convergence of emerging technologies benefit your organization? How can you start transformation and technology planning projects?

Artist Development Essentials: The Key to Structuring a Sustainable Profile in the Music Industry

$26.99

As a constantly evolving and developing industry, the music business environment continues to establish new standards in terms of operational efficiency, dynamics between the different parties involved in the professional cycles, and constructing and performing methodologies in the process of achieving the desired results that all the participants in the music world have to adapt to in order to establish a sustainable career.
Hence, the main purpose of this book is to provide practical advice suitable to both aspiring music professionals and artists that need detailed guidance in the process of developing the basis of a fruitful, promising, and sustainable profile, not only in terms of business performance, but psychologically as well.