Search Results for “manage” – Page 71

Innovative Pricing Strategies to Increase Profits, Second Edition
$21.99

According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more revenue and increase profits with pricing strategies that are far more innovative than the single-price strategy. However, in the world of pricing, there is no “one size fits all” strategy.
Some pricing strategies are better suited to some situations than others. Sam’s Club, owned by Walmart Stores, Inc., for example, charge a membership fee for the right to purchase the store’s inventory whereas Walmart Supercenters do not. If Suddenlink Communications bundles Internet, cable, and phone service to increase profits, why does it also sell the same items separately? Is it true that passengers seated next to each other on the same flight might pay dramatically different fares?
Inside you’ll learn how various pricing strategies, including price discrimination, two-part tariffs, bundling, peak-load pricing, and dynamic pricing need specific and necessary ingredients in order to succeed. The authors show you how to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.

Redefining Shareholder Value: Demystifying the Valuation Myth
$21.99

Measuring shareholder value has become crucial in the current economic environment, especially following the consistent pressure from institutional shareholders on companies to create shareholder value in an adverse economic environment. Maximizing the company’s value will make the company less appealing to hostile takeovers. Takeovers are a capital market mechanism designed to control the conflicts of interest between shareholders and managers of the company.
In this study, we will examine the best methods used in measuring shareholder value, and furthermore explore the process of shareholder value creation in the years prior and following the creeping takeover of Ivanhoe Mines by Rio Tinto Plc. We have based our study on data and ratio analytics from ThomsonONE (Reuters), information that is publicly available through press releases, analyst coverage, and financial news. Our study includes an in-depth analysis of the creeping takeover of Ivanhoe Mines by Rio Tinto Plc.

People, Processes, Services, and Things: Using Services Innovation to Enable the Internet of Everything
$21.99

This book assesses the capabilities and benefits of connecting people, processes, data and things into the Internet of Everything (IoE). It begins by surveying the government and industrial sectors for current social and business challenges that are solvable using IoE. Within this section, the business and technology drivers for making the switch to IoE are covered. Examples include: rapid increases in the number and types of IP enabled devices, volume of new data streams emanating from these new devices and the easy access to cloud systems for data computation and analysis.
Additionally, the book expands on the concepts of Data Fabrics applied to IoE Next, the book explains how IoE enables organizations to ramp the rate of new service creation and delivery of those services. These services are not feasible unless an underlying system can connect, integrate and reconcile data from previously unconnected and disparate functions. In addition, the underlying system must provide contextual perspective when presenting the data to enable optimal decisions that take all interactions and reactions into account. The latter portion of this text explains several barriers to IoE system adoption including integration with legacy IT systems and management systems using proprietary protocols. Using service models and service delivery mechanisms these barriers are removed. This book explains how this is done and what new capabilities are enabled in an IoE enabled network of people, processes, data and things.

Innovation in China: The Tail of the Dragon
$21.99

The word innovation is often used today regarding China, as if the concept were new to the Eastern country. Most people know, however, that China was a juggernaut in creating new technologies and at one time was the innovation king of the world – but that was at least seven centuries ago! Today, the great oriental power is attempting once again to take the throne of innovation for its own.
This desire to usurp the throne, which had been diligently taken by the West during the Scientific Revolution, has placed an almost unrealistic emphasis on innovation. In Innovation in China: The Tail of the Dragon, the author explores the issues and actors involved in making innovation the emphasis in China. He uses a simple systems model of innovation and various perceptual lenses. The lenses are aimed at the historical, economic, political, legal, educational and cultural elements of an innovation-based society. After reading the book the reader will understand more about how innovation is happening in China and by whom. More importantly, the reader will begin a journey of learning more about where the country is going as it relentlessly continues its drive to create an innovation-based society and to become once again, in terms appropriate to its history, the ‘Emperor of Innovation’.

Lean Communication: Applications for Continuous Process Improvement
$21.99

Four decades ago, the most progressive companies, particularly those in the manufacturing sector, embraced an aspirational notion stoically named Zero Defects. It was a broad corporate call to action in an era with no Internet, elongated supply chains, multicultural, multilingual, cross-generational work teams, or multiple time zones. It was to ensure product improvement, decrease in work-related accidents, and greater profits earned when less mistakes were made. Today with the kaleidoscope of disruptive forces in business transactions, the speed of commerce, and the ferocious level of competition for consumer loyalty and business survival—the cost of an enterprise’s faulty communication can literally make or break a product. The digital age allows consumers to be informed instantaneously, which in turn has accelerated the change in tastes, decreased the life cycle of products and services, and is driving the need for companies to keep up.

This book is an introduction to concepts associated with Lean methodologies and how these can be adopted to uncover waste and drive improvements in the interactions between participants in an organization.

Smart Marketing: How to Dramatically Grow Your Revenue
$21.99

“Ahmed Al Akber provides a clear and concise approach to marketing, demonstrating that you can do it every day. Every day you waste not reading his wisdom in a loss in your own marketing. Smart Marketing is even smarter in its simplicity and clarity. There is absolutely no excuse not to have acquired more of your ideal business right after you’ve read this book.”-Alan Weiss, PhD, “the rock star of consulting,” author of Million Dollar Consulting and 55 other books.
“Still advertising your products and services in the traditional ways? How’s that working for you? If you’re looking for a better way to generate attention for your business, pay attention to Ahmed’s Seven Principles of Smart Marketing in these pages.”- David Meerman Scott, bestselling author of The New Rules of Marketing and PR, now in 25 languages from Arabic to Vietnamese.
Smart Marketing is designed to help organizations looking for significant growth. Offering a great product or service does not guarantee success—to win these days, a business must also excel at marketing and selling. In most instances, a big marketing team and budget also isn’t necessary. To achieve big goals, focus must be put on the most important marketing and sales activities that generate the biggest impact for the business. This book outlines what those activities are and how to implement them.
This book will appeal to CEOs, business owners, and independent professionals. It will also be very useful for marketers and sales managers. It is a “how to” guide to help readers cut through the hype and get straight to what really matters to this audience—growing business and revenue.

Global Public Health Policies: Case Studies From India on Planning and Implementation
$21.99

Health issues (physical, mental, and social well-being) affecting any community, instead of health issues of individuals, are addressed under the broad category “Public Health”. As per WHO, public health refers to all organized measures (whether public or private) to prevent disease, promote health, and prolong life among the population as a whole. Public health issues are political, widely discussed and debated since they address health needs of a population. Public health issues could be global (global warming), country specific (Euthanasia), state specific (gay marriages in USA), or at lower levels such as districts, villages, religious groups, women, children. Some of the major public health issues in developing countries, and India in particular, are family planning to achieve population stabilization, maternal health, child health, adolescent health, malnourishment among children, and early marriages. Public Health program managers face several challenges such as estimating the community demand for public health services, resource planning to deliver effective and efficient services, creating social awareness and bringing behavioral changes in the community.

A Primer on Corporate Governance: China
$21.99

Firm-level corporate governance practices vary widely according to country-level factors. Understanding national institutions and the legal system, the evolution of corporate formation and how these factors impact firm-level corporate governance practice is therefore fundamental to assessing the effectiveness of both internal and external corporate governance mechanisms. This book will take an in-depth look at the corporate governance system in China, the largest emerging capital market in the world that has faced increasing governance mechanisms and enforcements in the last decade. More importantly, these governance mechanisms and enforcements have been driven not only by the globalization of markets, but also by internal economic and political forces, resulting in a unique governance system. The main goal of this book is to describe unique Chinese corporate governance features and examine the main factors that have shaped the Chinese corporate governance system. The first and second parts of this proposed book are to review and analyze the Chinese economic reforms since 1980s with particular reference on the privatization of State-owned enterprises. This development has not only shaped the external corporate governance system but also heavily influenced the internal corporate governance and management accountability in China. The second part will focus on the institutional changes resulted from the Chinese economic reforms, in particular the development of China’s capital market and corporate governance code and related regulatory framework. The third part will evaluate specific firm-level governance features of Chinese listed companies, including board structure and directors, ownership structure, the roles of the state and institutional shareholders, and executive compensation. The evolution is not only based from the data obtained from public domain, but also a review of academic literature. The final part concludes the book with a summary of current and future governance challenges in the Chinese economy.

Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value

$21.99

In Corporate Branding in Facebook Fan Pages: Ideas For Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, the book suggests strategies for improving this image in the short term by nurturing engagement with consumers.In ‘Corporate Branding in Facebook Fan Pages: Ideas For Improving Your Brand Value’, we show how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, we suggest strategies for improving this image in the short term by nurturing engagement with consumers. Engaged consumers who participate in a communal environment are co-producers of a brand, who build meanings and endorse a brand they trust. Word of mouth (WOM) is an important tool for creating and replicating the image of a trustworthy company, and these repeated images can result in a solid reputation, or increased brand value. We also address how company’s strategies influence this process, and how online communication benefits from the integration of the manager’s vision with communication policies. This book is a result of four years of research, in which we analyzed several Facebook fan pages and interviewed managers to identify the best strategies of communication on online social networks.