Search Results for “manage” – Page 27

Creating Unicorns with Simple Innovations: The PISA Method
$31.99

**WINNER OF THE 2025 INTERNATIONAL IMPACT BOOK AWARDS for Outstanding Literacy Achievement!**

**The untold story: creating simple *high value* innovations.**

This book presents a five-step method to create high worth non-technical innovations through:

Focus on **simplicity** (which as said is the ultimate sophistication);

Opportunities that **come to us**(instead of having actively to look for them);

Adapting solutions already in use elsewhere (rather than constructing them anew);

Testing **consumers actions and emotions** (in lieu of words or thoughts); and finally

Entering the market in an inexpensive way and with minimal risk.

Examples are **numerous**. Some are **unicorns** (valued at one or more billion dollars): Spanx, Rent the Runway, Dollar Shave Club, GymShark, Gousto, Athletic Greens, Havaianas, etc.Others are in the **multitude of millions**: Knix, Drop Stop, Pouchee, Lisa Gable Accessories, Readerest, SafeGrabs, Chawel and so on.

This book presents what is *common among hundreds of such innovations*, shared by all in a sequence of steps called the **PISA method**.

So, in a certain sense this book was written by those entrepreneurs who achieved financial independence and changed the lives of others by **solving complexity through simplicity**.That is the *quiet revolution* underway which falls below the radar and therefore is **an untold story**.

Public Relations Theory in Practice: Strategic Applications for Professionals
$31.99

**There is nothing more real than theory.**

Today’s public relations professionals need to account to management and clients for whether they have caused stakeholders to make meaningful change in their attitudes and behaviors that match organizational objectives. This requires strategy based on established **theory** that is well-reasoned and tested, not just informed guesses and clever tactics.

This book is an overview of theories that are relevant to a **strategic practice** of public relations. Brief theory explanations are followed by specific strategic applications in everything from segmenting publics, to planning research, to strategic messaging, to setting campaign objectives, and counseling organizational leadership. A public relations professional who understands and applies theory will be more strategic.

Photography Business Basics: A Professional Photographer's Guide to Financial Success — Photography Business Basics: A Professional Photographer’s Guide to Financial Success
$28.99

**Why do some photographers succeed when others fail? It’s often because the successful ones know the *Photography Business Basics*…**

Written with a friendly, conversational tone *Photography Business Basics* offers **easy to read, practical advice** using an **innovative work-back plan** that logically deconstructs a mountain of activities into **manageable actions.**

**You’ll learn how to:**

Set your pricing in the simple and most effective way.

Craft your sales funnel and construct a marketing plan based on marketing math.

Use SEO strategies to improve your rankings and discover the only metric that matters.

Plus much more!

*Photography Business Basics* is a resource for **emerging, mid-career**, and **experienced photographers of all specialties** interested in starting or making their own freelance business the best it can be.

**Click HERE for downloadable ancillaries and templates.**

Sustaining High Performance in Business: Systems, Resources, and Stakeholders
$31.99

**This book provides a concise yet complete guide for strategic management.**

Managers face a difficult challenge in successfully guiding their firms so that they sustain high financial performance, while also being sensitive to the environment, taking good care of their employees and customers, being fair with their suppliers, and giving back to the communities in which operate. While many books have been written that focus on one business topic or another as the key to achieving sustainable success in business, it is the efficiency and effectiveness of a firm’s entire value creating system that determines its long-term performance.

In this book, systems theory is used as an integrative mechanism to combine the best ideas about sustaining high performance from the fields of economics, the resource-based perspective, and stakeholder theory. Tools are provided for conducting in-depth, detailed analyses of each part of a firm’s value creation system and its contribution to the total stakeholder value created by the firm. The book then describes how to use this information to create winning strategies that lead to the creation of additional stakeholder value and high long-term financial performance. In addition, detailed implementation tools are provided to ensure that strategies are carried out successfully. This book provides a concise yet complete guide for strategic management.

Frictionless Data: Solutions for Better, Faster Decisions
$34.99

You’ve heard the promises of data: if you just unlock the hidden insights, you can win an unfair game. But for people at most companies, friction prevents data from flowing effortlessly into decisions. Technology alone won’t make the connection for you. Neither will finding more data; you’ve already got plenty. To *connect data with decisions*, you’ll need to reverse the way data flows through all your systems and decisions.

If you’re a business decision-maker – a CEO, CIO, or CxO – you’ll see the connection between a data strategy and the thousands of decisions people in your company make every day. If you’re a data worker, you’ll see how your work changes the direction of a company. And if you’re an analyst – someone who bridges the gap between top-level decision makers and what’s really happening in the business – you’ll find a new vision of how to use data to transform your job and your company.

Instead of new technology offering tired promises to make your job easier, you’ll find management solutions for better, faster decisions. Unified data flowing through your company, to everyone at the same time, improving business decisions through alignment and visibility, trust and scale.

*That’s Frictionless Decision Data.*

Managing Brand Crises: A Guide to Navigating the Storm

$37.99

Managing Brand Crises: A Guide to Navigating the Storm equips brand managers, PR professionals, and business leaders with the tools they need to weather the storm and emerge stronger.

In today’s fast-paced digital world, brand crises are no longer a question of “if” but “when.” With the power of social media amplifying every misstep, a poorly timed campaign, a product recall, or a public relations blunder can quickly spiral out of control, jeopardizing a brand’s reputation and financial future. Managing Brand Crises: A Guide to Navigating the Storm equips brand managers, PR professionals, and business leaders with the tools they need to weather the storm and emerge stronger.

This insightful guide explores the critical skills required to anticipate potential pitfalls, respond swiftly and transparently, and rebuild consumer trust. From mastering stakeholder engagement to crafting strategies for reputation recovery, this book provides actionable steps for transforming crises into opportunities for growth and innovation. Packed with real-world examples and expert advice, it demonstrates that with the right preparation and response, crises can become defining moments that strengthen a brand’s identity.

Whether you’re a seasoned professional or new to the field, Managing Brand Crises is an essential resource for navigating the challenges of today’s high-stakes marketplace. Learn how to stay ahead of the curve, safeguard your brand, and turn moments of adversity into opportunities for success.