Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map?, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do.
Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do. Conscious Branding describes a simple, easy to understand and tested in real life system.
Sustainable (and green) business seems to have become mainstream practically overnight. This growth in interest in sustainable business practices stems from changing societal expectations and a growing awareness that sustainability creates a win-win situation for the business and humanity alike. Sustainable Business: An Executive’s Primer is a brief introduction to sustainability as it applies to business. This book will offer an overview of how sustainability is applied throughout the organization.This book is a brief introduction to sustainability as it applies to business and offers an overview of how sustainability is applied throughout the organization. Chapters are organized by familiar departments or functions of the business and cover the applications and terminology of sustainability throughout each area. Whether you are an executive, an entrepreneur, an employee, or a business student, this book will help you understand the big picture of what it means to be a sustainable business.
Congratulations to Knight and Cavusgil for winning the 2014 JIBS DECADE AWARD — …recognizing the most influential paper published in the Journal of International Business Studies one decade before the current conference. In order to be considered for the award, a paper must have been included among the five most cited papers published in the 2004 Volume of JIBS. This year’s winner is “Innovation, Organizational Capabilities, and the Born Global Firm” by Gary A. Knight and Tamer Cavusgil.” This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon – international entrepreneurship.
This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers’ selection criteria enabling management to make informed strategic decisions.
This book outlines a critical approach to developing employee talent within your company-strategy dynamics. It removes the shroud of mystery from effectively attaining desired performance outcomes by clearly defining the links between people issues and performance. It is well illustrated and provides real-world examples along with action checklists to drive and monitor results.
This book uses a balanced blend of frameworks and illustrations to teach you how to tackle the challenge of driving performance into the future. This book shows you where the levers are that you control and how to choose what to do, when, and how much to achieve your specific goals. This book effectively outlines the dynamics of strategy, how you drive performance – past, today and into the future. It shows what causes performance to improve or deteriorate and what you can do to change this trajectory for the better.
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets.This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
This book outlines and illustrates strategies that you must employ to protect your intellectual property. There are legal means available to you, and this book defines these means and explains them in plain language. If you want to protect your innovative product and service from your competition this book shows you how. It also provides you with the steps and actions needed to generate competitive advantage and profit for your company.
If you are an entrepreneur starting a new venture, this book provides the information you need to choose your initial team of cofounders and employees. It shows you how to piece individual skills, talents and abilities into a cohesive structure that is prepped for success and follows with advice on how to continue using the same principles beyond the founding team far into the future.
As an entrepreneur, you know that the success or failure of a new venture lies directly in the hands of your cofounders and your initial employees. Their skills, talents, and abilities have to be pieced together in such a way to ensure you can meet your growth goals. This book shows you how to do that.
This is an examination of four key issues entrepreneurs face in finding and utilizing human resources to achieve success in their new venture. It discusses the issue of complementary versus similarity in relation to choosing cofounders. Should you choose cofounders who are similar to you in personality and skills, or should you choose those who are different and provide what you lack in terms of knowledge and abilities? It continues with steps toward a careful self-assessment that will actually help you complete the task of actually choosing cofounders.
The book then turns to the issue of establishing effective working relationships and communication with your cofounders and new employees. This includes guidance on establishing a clear division of roles and obligations, as well as attention to basic principles such as fairness. It then discusses human resources beyond the founding team and how you can effectively recruit the talented people you need. Once your company is firmly established, come back to this unique text for information on how to ultimately delegate all these tasks you’ve been intimately involved in to others.
As an entrepreneur, you must have a firm understanding of the principles of recruiting, motivating, and retaining excellent employees. Your venture depends on it, and you’ll find this reference of value over and over again.
