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About the Author(s)
Tamer Cavusgil
Tamer Cavusgil specializes in the internationalization of the firm, global strategy, emerging markets, and buyer-seller relationships in cross-border business. His professional career spans teaching, …
Gary Knight
Gary Knight is Professor of Global Management and the Helen Simpson Jackson Endowed Chair in International Management at Willamette University in Salem and Portland, Oregon, USA. He has extensive exp…
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