Conducting Market Research for International Business

$21.99

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets.This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.

Description

About the Author(s)

Tamer Cavusgil

Tamer Cavusgil specializes in the internationalization of the firm, global strategy, emerging markets, and buyer-seller relationships in cross-border business. His professional career spans teaching, …

Gary Knight

Gary Knight is Professor of Global Management and the Helen Simpson Jackson Endowed Chair in International Management at Willamette University in Salem and Portland, Oregon, USA. He has extensive exp…