Additional information
Copyright Year | 2009 |
---|---|
Pub Date | July 1, 2009 |
Pages | 104 |
ISBN | 9781606490433 |
Print Price | $21.99 |
EISBN | 9781606490440 |
EBook Price | $6.99 |
$21.99
This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers’ selection criteria enabling management to make informed strategic decisions.
Copyright Year | 2009 |
---|---|
Pub Date | July 1, 2009 |
Pages | 104 |
ISBN | 9781606490433 |
Print Price | $21.99 |
EISBN | 9781606490440 |
EBook Price | $6.99 |
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