Developing Winning Brand Strategies

$21.99

This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers’ selection criteria enabling management to make informed strategic decisions.

Category: SKU: 9781606490433 Tag:

Description

About the Author(s)

Lars Finskud

Lars Finskud is the founder and CEO of Vanguard Strategy, a specialist strategy consultancy. He has more than 20 years experience in management consulting, most of which has been dedicated specificall…

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Additional information

Pub Date

July 1, 2009

Pages

104

ISBN

9781606490433

Print Price

$21.99

EISBN

9781606490440

EBook Price

$6.99