Description
About the Author(s)
Patricia Huddleston
Stella Minahan
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$21.99
Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Why Women Shop provides a fascinating insight into women’s shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.
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Copyright Year | 2011 |
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Pub Date | January 21, 2011 |
Pages | 125 |
ISBN | 9781606491676 |
Print Price | $21.99 |
EISBN | 9781606491683 |
EBook Price | $6.99 |