Multiply Your Business Value Through Brand & AI


Brand building is a competitive advantage that organizations can leverage to multiply their value. Artificial intelligence (AI), is a recent phenomenon that enables organizations reduce errors, build efficiencies and increase profitability, thereby freeing their human capital to perform more intellectual tasks. This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization.

This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of using AI to build brands and create value. It can be used as a textbook in courses on brand management and as a supplemental text in marketing management courses. It is especially relevant today, where many enterprises are being founded by non-marketing professionals.

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About the Author(s)

Rajan Narayan

Rajan Narayan is an electrical & electronics engineer with an MBA in marketing. In his 25 years of experience in the field of marketing communications, Narayan has worked in some of the world’s best c…

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Pub Date

August 5, 2021





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