Author

Lars Finskud

Lars Finskud is the founder and CEO of Vanguard Strategy, a specialist strategy consultancy. He has more than 20 years experience in management consulting, most of which has been dedicated specifically to brand value creation and management. Previously the brand specialist of McKinsey & Co., he codirected the global branding practice development of McKinsey & Co.
Lars has conducted a significant number of Fortune 500 client interventions across multiple industries for companies including Coca-Cola, Philip Morris, Miller, Danone, Credit Suisse, Wyeth, and many others.

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