Native American Entrepreneurs


Native American entrepreneurs are important contributors to the American economy and social landscape. Faced with numerous challenges, many Native American entrepreneurs have learned to transcend tough obstacles, leverage resources, and strategically pursue opportunities to achieve business success. This book captures the entrepreneurial stories and mindsets of contemporary Native Americans.
Native Americans tend to view entrepreneurial perspectives uniquely. One Native American entrepreneur was asked this question, “If you could give advice to young Native American entrepreneurs or other young people thinking about starting a business, what would be the most important consideration and why?” She replied:
Don’t be afraid to fail. One thing I have learned about entrepreneurship is to dream big and you might not always succeed, but if you don’t, you can always try again. I think it comes from growing up with parents who lived in poverty. They always told me that they knew what rock bottom looked like and the worst that could happen was that they’d end up back there, but the best thing that could happen was that they would succeed.
This book highlights unique stories and insightful analysis on the Native American psyche and the pathways in which they can find entrepreneurial success.


About the Author(s)

Ron Sheffield, Ed.D

Dr. Ron P. Sheffield is a member of the Quechan Tribe of Arizona, Adjunct Professor of Leadership at Christopher Newport University, and Board Member for the American Indigenous Business Leaders. His …

J. Mark Munoz

J. Mark Munoz is a professor of management at Millikin University and former visiting fellow at the School of Government at Harvard University. He is a recipient of several awards including four Best …

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Pub Date

January 27, 2020





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