Fast Fulfillment: The Machine That Changed Retailing
Multiply Your Business Value Through Brand & AI
Branding & AI: Leveraging Technology to Generate Brand Revenue
The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business
Customer Relationship Management: How To Develop and Execute a CRM Strategy
The Coming Age of Robots: Implications for Consumer Behavior and Marketing Strategy
Market Entropy: How to Manage Chaos and Uncertainty for Improving Organizational Performance
Global Trade Strategies: Interacting with Trade Institutions and Businesses
Highly Effective Marketing Analytics: A Practical Guide to Improving Marketing ROI with Analytics
Decoding Customer Value at the Bottom of the Pyramid: An Urban India Marketing Perspective
Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies
A Primer on Consumer Behavior : A Guide for Managers
Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management
World Wide Data: The Future of Digital Marketing, E-Commerce, and Big Data
Social Media Marketing: Marketing Panacea or the Emperor's New Digital Clothes?
Employee Ambassadorship: Optimizing Customer-Centric Behavior from the Inside-Out and Outside-In
Critical Thinking for Marketers: Learn How to Think, Not What to Think, Volume I
Critical Thinking for Marketers: Learn How to Think, Not What to Think, Volume II
Service Excellence: Creating Customer Experiences That Build Relationships
Relationship Marketing Re-Imagined: Marketing’s Inevitable Shift from Exchanges to Value Cocreating Relationships