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Social Media is About People

$28.99

Facebook, Instagram, LinkedIn, Pinterest, Twitter, Tik Tok–the one thing that unites them all is that they are used by people, real human beings. Too often today, marketers are focused on algorithms and analytics instead of simply trying to help their company meaningfully connect with the humans that are going to help them grow.

This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. While each and every social network changes constantly, this underlying approach never will. By ensuring that people are first in all social media strategies, marketers will deliver more value to their companies and the people they serve.

Categories: Business Career Development, Digital Social Media Marketing and Advertising, Marketing SKU: 9781637422625 Tag: 2023 Digital Library
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Description

About the Author(s)

Cassandra Bailey

Cassandra (Cass) M. Bailey is the CEO of Slice Communications, founder and current Chairwoman of Social Media Day, Inc., creator of the My Mom Is… children’s book series and has been wor…
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Dana Schmidt

Dana M. Schmidt is the Chief Strategy Officer at Slice Communications. Driven by her passion for digital marketing, Dana champions brand storytelling across social media, PR and email platforms…
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Additional information

Copyright Year

2022

Pub Date

July 13, 2022

Pages

118

ISBN

9781637422625

Print Price

$28.99

EISBN

9781637422632

EBook Price

$17.99

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