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Pay Attention! How to Get, Keep, and Use Attention to Grow Your Business

$31.99

“In a world where marketing strategies are endless, Cass and Dana explore a simple yet innovative process on how to ensure sustained attention to your brand. I encourage business owners to provide copies of this book to their marketing teams so they can watch how their mindset and strategies evolve–you won’t be disappointed.” –Ami Kassar, Co-Founder and CEO of Multifunding; Author of The Growth Dilemma: Determining Your Entrepreneurial Type to Find Your Financing Comfort Zone

Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People’s attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on.

Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together.

The result is the one thing all brands need today: Sustained attention from the people who matter most.

Categories: Business Career Development, Digital Social Media Marketing and Advertising, Marketing SKU: 9781637422649 Tag: 2023 Digital Library
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Description

About the Author(s)

Cassandra Bailey

Cassandra (Cass) M. Bailey is the CEO of Slice Communications, founder and current Chairwoman of Social Media Day, Inc., creator of the My Mom Is… children’s book series and has been wor…
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Dana Schmidt

Dana M. Schmidt is the Chief Strategy Officer at Slice Communications. Driven by her passion for digital marketing, Dana champions brand storytelling across social media, PR and email platforms…
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Book Preview

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Additional information

Copyright Year

2022

Pub Date

July 6, 2022

Pages

190

ISBN

9781637422649

Print Price

$31.99

EISBN

9781637422656

EBook Price

$17.99

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