Global Trade Strategies: Interacting with Trade Institutions and Businesses


Developing global business strategies in today’s competitive and disruptive environment calls for greater interaction between the business sector and government.
Among the instruments available today are various market analytic tools. These tools coupled with new business models not only provide a competitive edge but also becomes a necessity to survive in the global ever changing trade environment.
This book concerns everyone dealing with market selection, market strategies, and trade policy. The reader will be able to develop global strategies based on trade information and trade flows analysis. An analysis of the most competitive countries in world trade shows the importance of pro-business policies, access to modern infrastructures, investment in research, and increased productivity.
The authors explain how to design practical strategies in a global context, greater competition and uncertainty due to the introduction of new business models.

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About the Author(s)

Michel Borgeon

Michel Borgeon is professor emeritus at International University in Geneva. Prior to joining International Trade Centre (ITC), he taught at the French Trade Promotion Center. At ITC, he held sen…

Claude Cellich

Claude Cellich is currently vice president for external relations at the International University in Geneva. Over the years, he has lectured at the Institut International d’Administratiom Publique, Ec…

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Pub Date

February 20, 2020





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