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Dynamic Customer Strategy: Today's CRM
Basics of Branding: A Practical Guide for Managers
Marketing Strategy for Small- to Medium-Sized Manufacturers: A Practical Guide for Generating Growth, Profit, and Sales
Customer-Oriented Marketing Strategy: Theory and Practice
Consumer Cosmopolitanism in the Age of Globalization
Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions
Expanding Customer Service as a Profit Center: Striving for Excellence and Competitive Advantage
Pricing Segmentation and Analytics
Developing New Products and Services: Learning, Differentiation, and Innovation
The Inscrutable Shopper: Consumer Resistance in Retail
Top Market Strategy: Applying the 80/20 Rule
Building a Marketing Plan: A Complete Guide
Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits
Consumer Behavior: Women and Shopping
Marketing Strategy in Play: Questioning to Create Difference
Conscious Branding
Developing Winning Brand Strategies