Eliane Karsaklian, Editor of the Marketing Collection

Eliane Karsaklian, PhD, HDR, is an unusual combination of big picture thinker, academic and practical businessperson. She has lived and worked in a number of countries during her career and has published several books about international marketing and international negotiation, including the following three books published with Business Expert Press, The Intelligent International Negotiator, Multicultural Marketing is Your Story, and AI Marketing: The Magic That Unites the World. In addition to being an internationally known speaker and award-winning researcher, Dr. Karsaklian is also currently Clinical Professor at the University of Illinois Chicago.

Virtual Engagement: Managing Seamless Marketing with Technology
International Marketing in a Changing World: A Managerial Guidebook
Biology Bias: The Real Reasons Behind Our Decisions
Patterns in Brand Monitoring: A Scientific Approach to Brand Protection Analysis
Generative AI for Marketing
Think by Design: Celebrating Design Thinking and Experiential Learning
The Cultural Sales Leader: Sustaining People, Attaining Results
Proximity Marketing: Converging Community, Consciousness, and Consumption
Brand Positioning with Power: Maximize Your Marketing Impact
Seamless: Successful B2B Marketing, Selling, and Account Management
Marketing of Consumer Financial Products: Insights From Service Marketing
Multicultural Marketing Is Your Story
The Big Miss: How Organizations Overlook the Value of Emotions
Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
Fast Fulfillment: The Machine That Changed Retailing