Description
About the Author(s)
Gary Randazzo
Gary W. Randazzo, MBA, is senior professor of practice at the University of Houston C.T. Bauer College of Business and teaches a business consulting lab for MBA students.
$31.99
Unlock Brilliant Strategies with AI-Enhanced Marketing
Discover the future of marketing with our comprehensive guide that introduces the MVOSSTE framework. Augmented by cutting-edge generative AI, this book offers a clear roadmap from mis-sion to execution, empowering you to craft innovative and effective marketing strategies. Perfect for marketers eager to stay ahead of the curve, our guide transforms complex concepts into actionable insights for unparalleled success.
Click HERE to download the accompanying slide deck for this book.

| Copyright Year | 2025 |
|---|---|
| Pub Date | October 8, 2024 |
| Pages | 174 |
| ISBN | 9781637427309 |
| Print Price | $31.99 |
| EISBN | 9781637427316 |
| EBook Price | $17.99 |