Launching New Products: Best Marketing and Sales Practices
How Strong Is Your Firm's Competitive Advantage, Second Edition
The Agile Edge: Managing Projects Effectively Using Agile Scrum
All Services, All the Time: How Business Services Serve Your Business
Cents of Mission: Using Cost Management and Control to Accomplish Your Goal
Service Design and Delivery: How Design Thinking Can Innovate Business and Add Value to Society
Innovative Pricing Strategies to Increase Profits, Second Edition
Redefining Shareholder Value: Demystifying the Valuation Myth
Consumer Experiences and Emotion Management
The Good Company: Sustainability in Hospitality, Tourism, and Wine
U.S. Politics and the American Macroeconomy
A Guide to Sales Management: A Practitioner's View of Trade Sales Organizations
Preventing Litigation: An Early Warning System to Get Big Value out of Big Data
ISO 50001 Energy Management Systems: What Managers Need to Know About Energy and Business Administration
Dancing with the Dragon: Doing Business with China
People, Processes, Services, and Things: Using Services Innovation to Enable the Internet of Everything
Innovation in China: The Tail of the Dragon
Lean Communication: Applications for Continuous Process Improvement
Smart Marketing: How to Dramatically Grow Your Revenue
Global Public Health Policies: Case Studies From India on Planning and Implementation
Working Ethically in Finance: Clarifying Our Vocation
A Primer on Corporate Governance: China
Quality Management in a Lean Health Care Environment
Environmental Policy for Business: A Manager's Guide to Smart Regulation
Sales Ethics: How To Sell Effectively While Doing the Right Thing
Revenue Management: A Path to Increased Profits, Second Edition
Writing for the Workplace: Business Communication for Professionals
Seeing the Future: How to Build Your Basic Forecasting Models
Manage Your Career: 10 Keys to Survival and Success When Interviewing and on the Job, Second Edition