Innovative Business Projects: Breaking Complexities, Building Performance Volume One – Fundamentals and Project Environment


“…innovation is not just a state of mind of entrepreneurs woven around new insights but a major challenge rests in commercializing it and gaining competitive advantage. Managing innovative business projects is thus an art and science, which has been meticulously explained in this book by Rajagopal through real business examples and illustrations. This book helps the managers learn how to lead the innovations of start-up enterprises to a successful business icon. The book is a distinctive reading on innovation projects, which stands apart from those on the project management. A simple, lucid, and intellectual journey through the book. Kudos to the author…” –Vijay Govindarajan, Coxe Distinguished Professor at Tuck School at Dartmouth, and Marvin Bower Fellow at Harvard Business School
“The global competitive environment has become exceedingly complex and changes more rapidly than most companies realize. Professor Rajagopal offers a systematic approach to how companies can cope with these challenges, remain competitive, and innovate. A must read for executives.”–Mauro F. Guillen, Director of The Lauder Institute and Dr. Felix Zandman, Professor of International Management, The Wharton School, Philadelphia, PA This book addresses the project management tools and techniques in reference to innovation management analyzing global-local business scenarios, project environment, and administrative perspectives. It also details the financial, risk management, new project designs, complexities in managing innovation, and developing customer-centric innovation projects. Discussions in the book also deliberate on how innovation business project can be managed systematically to enhance organizational performance.

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About the Author(s)


Rajagopal is professor of marketing at EGADE Business School at Tecnologico de Monterrey, Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, L…

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Pub Date

November 7, 2016





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