Author

Rajagopal

Rajagopal is professor of marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also visiting professor at Boston University, Boston, Massachusetts. Currently, he holds the honor of the highest level of National Researcher-SNI Level- III by the National Council of Science and Technology (CONACyT), Government of Mexico.

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