Demand Forecasting for Managers


Read a new book review from Foresight Magazine today! Most decisions and plans in a firm require a forecast. Not matching supply with demand can make or break any business, and that’s why forecasting is so invaluable. Forecasting can appear as a frightening topic with many arcane equations to master. For this reason, the authors start out from the very basics and provide a non-technical overview of common forecasting techniques as well as organizational aspects of creating a robust forecasting process.
The book also discusses how to measure forecast accuracy to hold people accountable and guide continuous improvement. This book does not require prior knowledge of higher mathematics, statistics, or operations research. It is designed to serve as a first introduction to the non-expert, such as a manager overseeing a forecasting group, or an MBA student who needs to be familiar with the broad outlines of forecasting without specializing in it.


About the Author(s)

Stephan Kolassa

Stephan Kolassa is a research expert at SAP. He is responsible for designing statistical and optimization algorithms used in SAP’s software products for forecasting in retail, which automate forecasti…

Enno Siemsen

Enno Siemsen is the Procter & Gamble Bascom Professor at the University of Wisconsin-Madison, as well as the executive director of the Erdman Center for Operations & Technology Management. His researc…

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Pub Date

August 23, 2016





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