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Social Media Ethics Made Easy: How to Comply with FTC Guidelines

$21.99

Social Media Ethics Made Easy takes an in-depth look at the risks of social, digital and mobile media marketing without structured policies. Readers will learn what is at stake from the law to their reputation, and what happens if businesses and/or individuals do not disclose relationships or comply with (FTC) Federal Trade Commission regulations. Readers will come to understand what they should do, why, and how they should do it.
The issues in this book affect every single business from for-profits, to nonprofits, to government and educational institutions. It also addresses the impact on every single social/digital media participant and why they must learn about these guidelines so they can protect their own personal brand. This book is intended for a broad audience including students and professors in both undergrad and graduate schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the ethical laws and compliance issues affecting social, digital and mobile media.

Categories: Business Ethics and Corporate Citizenship, Digital Social Media Marketing and Advertising SKU: 9781606498521 Tag: 2016 Digital Library
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Description

About the Author(s)

Joseph W. Barnes

Joseph Barnes is a published author, educator, business and community leader, experienced in for-profit, nonprofit and higher education. He’s currently a full time lecturer in marketing, social media …
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Additional information

Copyright Year

2017

Pub Date

August 29, 2016

Pages

120

ISBN

9781606498521

Print Price

$21.99

EISBN

9781606498538

EBook Price

$13.99

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