Achieving Success Through Innovation: Cases and Insights from the Hospitality, Travel, and Tourism Industry


This book investigates the genesis and success of innovation in the hospitality industry as detailed in over four dozen case studies. In many of the cases studies, the innovators themselves provide the insights into their innovative inspiration and the lessons learned from the way they brought their innovative ideas to life. The cases include innovations for improved customer service, stronger human resources, and new food service and lodging concepts. While updated technology forms the basis for many of the innovations, some of the cases focus specifically on technology improvements, with a particular focus on the use of technology as a mediator in the service value chain.
With the passage of several years, the book shares the outcome of the innovative concepts—most of which continue to operate. The lessons presented will provide you a valuable perspective on success through innovation, whether you are operating in the hospitality industry or another business.


About the Author(s)

Cathy A. Enz

Cathy A. Enz is the Lewis G. Schaeneman, Jr. Professor of Innovation and Dynamic Management and a full professor in strategy. She served as associate dean for industry research and affairs and executi…

Sheryl E. Kimes

Sheryl E. Kimes is a professor of operations management at the School of Hotel Administration. From 2005–2006, she served as interim dean of the School and from 2001-2005, she served as the school’s d…

Judy A. Siguaw

Judy A. Siguaw is Dean of the College of Human Ecology at East Carolina University. Previously, she was a Professor of Marketing in the School of Hotel Administration at Cornell University and was the…

Rohit Verma

Rohit Verma, Ph.D., is a professor of service operations management at the School of Hotel Administration (SHA). Prior to joining the Cornell faculty, he was the George Eccles Professor of Management,…

Kate Walsh

Kate Walsh is an associate professor of management at the School of Hotel Administration. She received her Ph.D. from the Carroll School of Management at Boston College and her M.P.S. degree from Corn…

Glenn Withiam

Glenn Withiam is director of publication services for the Centers and Institutes at the Cornell School of Hotel Administration. He has edited and produced several books, including The Cornell School o…

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Pub Date

September 15, 2016





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