Judy A. Siguaw is Dean of the College of Human Ecology at East Carolina University. Previously, she was a Professor of Marketing in the School of Hotel Administration at Cornell University and was the founding Dean of Cornell-Nanyang Institute of Hospitality Management. She also held the J. Thomas Clark Chair in Entrepreneurship and Personal Enterprise. Dr. Siguaw earned her doctorate in 1991 from Louisiana Tech University. She has published over 50 journal articles including those appearing in the Journal of Marketing Research, Journal of Marketing, Journal of International Business Studies, Journal of Strategic Marketing, Industrial Management, Journal of Business Ethics, Journal of Travel Research and the Cornell Hotel and Restaurant Administration Quarterly. Dr. Siguaw’s research interests include personal selling, sales management, customer relationships, channels of distribution and marketing strategy. She continues to work on journal manuscripts in these areas.