Mobilizing the C-Suite: Waging War Against Cyberattacks

$31.99

Cyberattacks are more destructive than ever, but your c-suite can stop them. This book tells you how.

Cyberattacks are worse now than ever before. To defeat cybercriminals, companies must focus on the low-hanging fruits of cybersecurity. It’s all about the basics. Companies laid low by ransomware failed to practice good cyber hygiene by recklessly allowing weak or reused passwords, not turning on multi-factor authentication, or neglecting to install patches to known software vulnerabilities.

Adding insult to grievous injury, many companies failed to mitigate cyber doom by not encrypting their devices, not implementing a data backup plan, or the mother of all screw-ups, not training their workforce on basic cyber hygiene.

Worse still, hidden risks abound for the unwary. A devastating cyberattack is just moments away when c-suite leaders close their eyes to the hazards of shadow IT, data offshoring, mobile devices, and social media.

Mobilizing the C-Suite: Waging War Against Cyberattacks is a call to arms for c-suite leaders to implement the tried-and-true cybersecurity countermeasures proven to thwart cyberattacks. In addition, this book is a handy, entertaining guide explaining fundamental cybersecurity principles to non-geek c-suite leaders.

Cyberattacks are an existential threat to your business. However, by focusing on the basics of cybersecurity, c-suite leaders can thwart even the most sophisticated cybercriminals and fight back against destructive cyberattacks.

Process Improvement to Company Enrichment: An Integrated Strategy

$34.99

Process Improvement to Company Enrichment: An Integrated Strategy presents a unique, proven methodology for achieving an environment of innovation.

This book details a comprehensive and integrated approach to optimization: acting strategically; refining business processes; energizing personnel development; forging reasoned technology decisions; and synchronizing corporate governance, organizational design, and company culture.

Practices and principles are delivered in a conversational tone and are accompanied by intriguing historical anecdotes that entertain and help illustrate the authors’ position points for each chapter–making for an interesting read.

Whether the goal is improving select aspects of your company or totally rethinking the business model, this book furnishes the roadmap for achieving that successful transformation.

Marketing of Consumer Financial Products: Insights From Service Marketing

$28.99

Marketing has been traditionally goods oriented with a business to customer focus. However, it is established that financial service organizations also need a focused marketing strategy in the business to consumer space.

This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience. This book is particularly useful to managers in financial organizations, executives enrolled in a management course, faculty and post graduate students of a management course.

The Most Common Entrepreneurial Mistakes and How to Avoid Them

$31.99

Masterclass in Entrepreneurial Development

We all want to be in charge of our own lives, but what happens when the game of business keeps changing?

How can you successfully find new clients, beat the competition, and do it on a shoestring budget?

Lisa J. MacDonald has coached 1000s of business owners for over 25 years, has a PhD in the school of hard knocks, and is the mother of eight. In The Most Common Entrepreneurial Mistakes and How to Avoid Them, she uncovers proven cutting-edge business principles to quickly shift entrepreneurs from overwhelm and confusion to confidently fulling their vision sustainably.

You will learn the following:

  • Charge what you’re worth and get the revenue you deserve.
  • Attract the right clients over and over again.
  • Unleash business possibilities hidden in your network.
  • Uncover the key trends in your industry to keep you ahead of the competition.
  • Bounce back strong and robust no matter the changes in the market.

Your successful business is waiting for you. You don’t have to go at it alone. Get this state-of-the-art research-based step-by-step guide that will show you exactly how to get unstuck, attract your best clients, and fulfill your vision.

Sports in the Pandemic Era

$31.99

Sports vs. COVID-19 chronicles the dramatic comeback of sports after the global pandemic forced lockdowns, border closures and quarantines.

Following a near total shutdown in the spring of 2020, the sports industry rose to an exceptional challenge with discipline and innovation. This helped health experts understand how the rest of the world could adapt to the crisis.

Sports vs. COVID-19 shares case studies of sports organizations that quickly implemented major changes to respond to pandemic challenges. The text also shows long-term changes that will impact the industry as the world recovers. It concludes with an inspiring look at the achievements of many athletes who overcame adversity and set impressive new records.

Negotiating with Agility: A Manager’s Guide to Better Labor Agreements

$31.99

At last: a concise, practical guide that shows managers how to create agility at the bargaining table through thoughtful planning and preparation in the weeks, months, and years before formal negotiations begin, and how to do that on top of your regular full-time job.

Agility in labor agreement negotiations is the ability to recognize and respond in the moment to threats and opportunities, both anticipated and unexpected. Agility gives you the confidence to talk with a party you may or may not be able to trust and have a conversation the outcome of which will significantly impact your company and future collective bargaining agreements. Agility allows you to pivot.

Multicultural Marketing Is Your Story

$31.99

Ever since Homo Sapiens populated our world, our lives have been stories we tell to all those we are surrounded by every day as well as to unknown people through social media when we post the pictures of our vacations, pets, children and graduation or changes in our jobs. We buy brands that have a story we admire or those that are recommended by influencers because we are fascinated by their stories.

This book is about you. It is the story of your past, your present and your future as you live in multicultural communities. Page after page, you see the story of humankind and of multiculturalism unfold and be explained through the lenses of science and storytelling.

Multicultural Marketing is Your Story is thoroughly illustrated with real life examples. The ideas, theories and statements presented in this book will perhaps challenge some of your deepest beliefs or they might as well comfort you in your own opinions. Ultimately, this book is an invitation to reflection, to critical thinking, to objectivity and to the liberty of accepting what is different.

11 Secrets of Nonprofit Excellence: Merger, Transformation, and Growth

$34.99

Bridge the Knowledge Gap

Do you have what it takes to build agile, successful teams? Pursue mergers that transform? Are you solving the right problems for efficiency and growth? Do you want to leverage your mission for large-scale social change? Does your Board have a shared vision for innovation?

Discover the critical lessons of success with 11 Secrets of Nonprofit Excellence in this step-by-step executive guide:

  • Build effective, enthusiastic teams
  • Deploy tech to boost revenues and quality
  • Launch profitable micro businesses
  • Negotiate game-changing legislative outcomes
  • Design and implement dynamic strategic plans

11 Secrets offers practical stories, disciplines, data, and humor in an empowering blueprint for achieving excellence in any organization. The book addresses the resource gap for navigating non-profit growth and innovative tech solutions. Deftly weaving vignettes from the author’s successful careers in international publishing and nonprofits, 11 Secrets introduces real-life encounters with notables such as Muhammad Ali to unlock valuable secrets of quality, excellence, and mission advancement. 11 Secrets lends itself to powerful coaching and winning outcomes for start-ups, non-profits, Boards and leaders, cross sector.

At Home with Work: Understanding and Managing Remote and Hybrid Work

$28.99

Remote and Hybrid – Making it Work

Remote and hybrid work environments have boomed in number; however, understanding on how to manage remote and hybrid work is still in its infancy. We need better guidance on the impact of remote working on behavior, organizational culture and wellbeing, so that remote working models are optimized for success. At Home with Work provides this understanding and guidance.

This book explains the background of remote work: how technology and a changing society created the perfect backdrop to mass adoption of fully remote and hybrid work. It shows how what started as an emergency response to COVID became the biggest global change to working arrangements in living memory and shifted our expectations about work itself.

The author investigates how remote and hybrid work has moved the dynamic away from ego-driven office culture and towards higher-trust and collaborative working. This book is a carefully considered overview and introduction to wider changes in the field of work and the global labor market.

Striding with Economic Giants: Business and Public Policy Lessons from Nobel Laureates

$37.99

Striding explores the modernization process by outlining the economics of agriculture, growth theories of economic development, and problems with growth.

During the last century, policy makers and the public acquired a considerable interest in economics. As a result, this heightened awareness enhanced the well-being of society.

In 1969, the Nobel Foundation initiated the new prize category of economic sciences and started awarding the prize annually. At the forefront of their field, prize winners have introduced many innovative ideas. Moreover, an evaluation of their ideas reveals valuable nuggets to enrich the professional lives of non-economists.

Drawing on publications written by the Laureates, Striding with Economic Giants presents the essence of their thoughts in easy-to-understand concepts for the business and academic communities. This book is perfect for business executives, public policy makers, and economics students.

It describes logic and experimental frameworks in mathematics, econometrics, behavior modeling, and game theory. Next, Striding presents microeconomic contributions, including production theory, theory of institutions, fundamental ideas of markets, and consumerism. Then, it reviews financial theory in capital markets, portfolio choice, and asset pricing.

The book spotlights contributions to the rule of law, public administration, and political science. It also highlights a growing understanding of human capital by tracing demographic trends and describing health, education, minority, and labor economics. Enhancements to macroeconomic theory are featured in economic mechanisms and cycles, managing the economy, and policy making.

Striding explores the modernization process by outlining the economics of agriculture, growth theories of economic development, and problems with growth. It illustrates contributions to international economics in trade, finance, and global public policy. Finally, the book showcases contributions to social justice in social equality, income redistribution, and climate change.