Sports in the Pandemic Era

Sports vs. COVID-19 chronicles the dramatic comeback of sports after the global pandemic forced lockdowns, border closures and quarantines.

Following a near total shutdown in the spring of 2020, the sports industry rose to an exceptional challenge with discipline and innovation. This helped health experts understand how the rest of the world could adapt to the crisis.

Sports vs. COVID-19 shares case studies of sports organizations that quickly implemented major changes to respond to pandemic challenges. The text also shows long-term changes that will impact the industry as the world recovers. It concludes with an inspiring look at the achievements of many athletes who overcame adversity and set impressive new records.

Foreword written by authors Stephen Frawley and Nico Schulenkorf of the sport management faculty at UTS Business School, University of Technology Sydney in Australia, and have published extensive research about sports organizations adapting to COVID-19 challenges.

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