Hotel Revenue Management: The Post-Pandemic Evolution to Revenue Strategy

$28.99

This book guides the reader from the building blocks of revenue management, to pricing science and merchandising, and to broader issues of setting objectives in support of a revenue strategy.

The discipline is evolving, and that evolution has been accelerated by the COVID-19 pandemic. Leaders in hotel revenue management, and more broadly in sales & marketing, need to understand these changes, and lead and adapt accordingly. This will require a strong foundation in analytics – not just modeling, but also business analytics in support of a holistic strategy.

As more of the tactics of revenue management are executed through automation, and powered by machine learning, revenue managers will become more focused on strategy, and will need to think about revenue management in the context of marketing, loyalty, and distribution. As the strategy component of the discipline increases, so too must the breadth of knowledge of revenue managers.

The Language of Value: Solutions for Business Using New Information-Based Currencies

$31.99

“This book should be required reading for all mid-level and upper-level executives, as well as individuals entering the cryptocurrency field for the first time.” –Dr Michael J. Cerullo, Emeritus Professor in the School of Accountancy.

“’The Language of Value’ is an extremely timely addition to our thinking at this time. For decades, we have had a very rigid view of the monetary system…[where] the value of everything is measured in fiat currency terms. The invention of digital assets challenges this by suggesting that non-government actors can create money, a truly radical idea…These notions challenge the established orthodoxy and may lead us to some unexpected conclusions …” –Dr. Andrew S. Nevin, PhD, Partner – West Africa Financial Services Leader and Chief Economist, Lagos, Nigeria

Cryptocurrency | Economics

New Critical Thinking about Monetary Change and the Development of Information Currencies

Author and Economist Virginia B. Robertson shows how cryptocurrencies and Web3 are disrupting industries and transforming business practices globally, much like the advent of the Internet at the turn of the 21st century. Book is a primer for business owners and forward-thinking executives to learn details of this hard reality of fast-moving change. Readers will learn how to adapt their businesses to survive, and how to implement innovative new strategies that will enable their long-term success.

Packed full of original ideas, tips, tactics, and inspiration for business owners this book provides a roadmap for business leaders to navigate the ongoing paradigm shift of decentralized finance and a revolution in new technologies whereby dollars will become a thing of the past.

Bringing Sustainability to the Ground Level: Competing Demands in the Yellowstone River Valley

$31.99

“Sustainability only makes real sense, for students, researchers, decision-makers and communities, if it is grounded in place. By exploring the complex, iconic, and critically important Yellowstone River through the lens of thick sustainability, Bringing Sustainability to the Ground Level brings the precepts of sustainability alive. Gilbertz and Hall listen to both the land and its people and do what other more abstract treatments of sustainability cannot; they show how sustainability matters for local communities and environments.”–Paul Robbins, PhD, Dean, Nelson Institute for Environmental Studies, University of Wisconsin-Madison.

“Gilbertz and Hall bring a powerfully interdisciplinary perspective to the persistently thorny issue of sustainability. This action-oriented primer offers practical wisdom for anyone seeking to both understand and facilitate sustainability. It challenges taken-for-granted assumptions by providing a fresh and accessible overview of crucial sustainability research. The approachable writing style ensures a book that will immediately reward its readers, while also beckoning them to probe particular segments more deeply for insights into challenges they face.” –Tarla Rai Peterson, PhD, Author of Sharing the Earth: The Rhetoric of Sustainable Development

Sustainability offers a vision for business and society that benefits Earth. Yet sustainability is often taught in abstract and disconnected ways.

With the Yellowstone River Valley of Montana as its setting, this book introduces readers to sustainability issues, theory, and science. It addresses business profitability, physical environment processes, wildlife, public policies, and American Indian rights. It stresses practical understandings of sustainability via detailed attention to the people of the valley.

The case sets the stage for data gathering, analyses, and decision making. Readers will recognize similar concerns in other watersheds and understand sustainability anew.

Can. Trust. Will.: Hiring for the Human Element in the New Age of Cybersecurity

$34.99

Building a successful cybersecurity team is no longer optional.

Cyberthreats evolve at a staggering pace, and effective cybersecurity operations depend on successful teams. Unfortunately, statistics continue to illustrate that employers are not finding the people they need.

The Can. Trust. Will. system guides the C-Suite, HR professionals and talent acquisition to build unbeatable cybersecurity teams through advanced hiring processes and focused on-boarding programs. Additionally, this book details how successful cybersecurity ecosystems are best built and sustained, with expert analysis from high-level government officials, Fortune 500 CSOs and CISOs, risk managers, and even a few techies.

Those already in the field (and newbies) will glean invaluable knowledge about how to find their most effective position within a cybersecurity ecosystem. In a tech-driven environment, cybersecurity is fundamentally a human problem: and the first step is to hire for the human element.

Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics

$34.99

“I don’t think I’ve ever read a marketing book that took such a complex topic and made it easy to follow. I’m going to make it required reading—and practice—for my two newbies.” –Nancy DeZarn, Senior Marketing Manager, JLG Industries

“Really well done! It is thoughtful, to the point, and instructive for marketing practitioners like me as well as all marketing stakeholders. I like it a lot!” –Larry Foy, Marketing Director, Bosch Rexroth

In a global survey of more than four thousand senior executives, consulting firm PwC found that 80 percent of the respondents admitted that few of their associates understood their company’s corporate strategy. And even that figure is wildly optimistic. According to research reported in the Harvard Business Review, 95 percent of a company’s employees, on average, are unaware of or do not understand its strategy.

Brand Vision: The Clear Line of Sight Aligning Marketing Tactics and Business Strategy hopes to change that by offering simple, easily implemented tools connecting a company’s marketing program to its business strategy. It’s based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Not just externally, but internally as well.

The author has covered this territory for more than four decades, working as a strategist, creative director, and writer for one of the country’s largest business-to-business advertising agencies. He has worked with large international companies to develop marketing campaigns and programs from social media, search, email, and websites to more traditional print advertising and direct marketing. He knows this territory well.

Modern Devil’s Advocacy: Disrupt Groupthink, Build Stronger Plans, and Achieve Better Results

$28.99

“Robert Koshinskie makes a compelling case for the devil’s advocate and offers practical advice for those brave enough to play that important role in their organization. This sort of applied critical thinking is exactly what companies need more of if they are to not only thrive, but survive, in today’s complex and rapidly changing world.” –Bryce G. Hoffman, author of Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything

In 2018, the celebrated biotechnology startup Theranos collapsed from a market valuation of over $9 billion into bankruptcy and felony charges against its superstar founder, Elizabeth Holmes. This spectacular failure was due in large part to the silencing of dissenting voices who challenged the dubious claims and questionable decisions by Theranos leadership. Similar catastrophic examples can be found in business, the military and other human activities.

Modern Devil’s Advocacy is a form of challenge analysis that’s intended to help overcome our human bias and fallacious reasoning, disrupt groupthink, reduce risk, and achieve better outcomes. By creating a strong counter case to any decision, modern Devil’s Advocates can help others see potential weaknesses in their assumptions, beliefs, and judgments.

This book will show you how practically anyone from the CEO to the newly minted manager can and should think and act like a modern Devil’s Advocate. You will learn the origin of modern Devil’s Advocacy, why the practice is desperately needed today, and how to apply modern Devil’s Advocacy in any setting. If you want to learn how to constructively challenge the judgments that you and others make and achieve better outcomes, then this book is for you.

Compassion-Driven Innovation: 12 Steps for Breakthrough Success

$31.99

This book is for pathfinders— product, services, business, and nonprofit managers searching for ways to reach beyond the artificial barriers that constrain innovation and make “work” harder. Inspired by real life trailblazers and their own experiences, the authors decode the secrets of achieving breakthrough success at both organizational and interpersonal levels. Learn to use their methodology with the help of checklists and detailed examples that will transform your thinking and skills.

Teaching Higher Education to Lead: Strategies for the Digital Age

$31.99

“Dr. Sam Choon-Yin has produced a well-researched, insightful and comprehensive book, which is essential reading for anyone with a serious interest in higher education.” –Sajid Anwar, Professor of Finance, School of Business and Creative Industries, University of the Sunshine Coast

Competition to provide education is tense, attributed to the ease to access and process information. Technological development has also landed a terrible blow to the employment situation, which forces higher education institutions to review what and how their students learn. Yet, the desire to retain and grow the number of students and gain commercially can sometimes cloud judgment of educational leaders. They need to know that poorly made decisions hurt the businesses and students.

In this book, Sam Choon-Yin explores how technological development has the potential to transform higher education. However, the same technology also has the potential to disrupt the education sector. The author provides a critical outlook on the prevailing practices of the higher education institutions. By drawing our attention to the various challenges, the author shows how teaching and learning can be effectively carried out in the digital age to serve the needs of students and hiring companies, and ultimately the institutions of higher learning.

Understanding the issues and challenges means better design of and delivery of the curriculum. At a deeper level, the book raises a complex question of “what makes an education institution different” as they aim to define themselves by fulfilling students’ desire. Understanding these issues forms the basis of power for higher education institutions to remain competitive and relevant in the age of digitization.

The Chinese Market Series

$55.00

Do you want the most up-to-date knowledge on the Chinese market all in one place? Now you can have it—in a set of 3 must-reads. This three-title collection is a must-have for Western entrepreneurs and SMEs doing business in or with China. The books are packed with practical advice, applicable decision-making processes and strategy options.

The Chinese Market Series set includes:

Trading with China

This is a concise and useful handbook to Western businesses, entrepreneurs and investors doing business with or in China. It is an essential guide of great use to anyone who considers exporting goods, services and technology to the Chinese market. It discusses major issues such as market barriers, import requirements, distribution channels, labelling, and operational challenges. The book contains industry information, updated data, key models, practical advice, and strategy options for different types of companies and industry sectors.

The Chinese Market

An essential factor for the success of entrepreneurs and professionals engaging in business in or with China is being able to understand and correctly set up a sustainable and effective corporate structure. This book discusses different company structures, applicable decision-making processes and management issues to help you choose the most suitable structure. Topics covered include tax, legal, intellectual property rights, common pitfalls, and ways to address them.

The Chinese e-Merging Market

This book is designed to work as a step-by-step guide to the online marketplace and social media environment in China. It provides a detailed overview of the Chinese online market and proposes a variety of strategies available to foreign companies. It contains practical advice, the latest data and relevant links for further reference that Western SMEs, investors, and entrepreneurs can use to establish their online presence in China.

Embracing Ambiguity: A Workforce Training Plan for the Postpandemic Economy

$34.99

“Dr. Michael Edmondson is a seasoned author with a flair for writing with the heart and mind. He seeks to understand his readers deeply and in a way that is comprehensive of both work and life. He writes for today, he writes for the future, but most importantly, he writes for now. Dr. Edmondson has a knack for making the reader think, ponder, and apply wisdom. From his ten attributes of success to his steps for reaching one’s potential this book is a must read.” –Dr. Michael Provitera, Associate Professor of Organizational Behavior, Barry University

Embracing Ambiguity fills a tremendous need in today’s chaotic marketplace by providing a timely, impactful, and relevant self-directed training program designed to enhance the essential skills employees need to embrace today’s ambiguity. By engaging in self-directed learning employees will increase their self-awareness, further their sense of the world around them, and reflect on the intersection of the two.

Required reading for individuals from small-to-medium sized businesses, large corporations, non-profit organizations, and government offices, Embracing Ambiguity offers employers and employees alike a valuable resource to use as they chart a course forward in a post-pandemic marketplace.