This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets.This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
This book outlines and illustrates strategies that you must employ to protect your intellectual property. There are legal means available to you, and this book defines these means and explains them in plain language. If you want to protect your innovative product and service from your competition this book shows you how. It also provides you with the steps and actions needed to generate competitive advantage and profit for your company.
If you are an entrepreneur starting a new venture, this book provides the information you need to choose your initial team of cofounders and employees. It shows you how to piece individual skills, talents and abilities into a cohesive structure that is prepped for success and follows with advice on how to continue using the same principles beyond the founding team far into the future.
As an entrepreneur, you know that the success or failure of a new venture lies directly in the hands of your cofounders and your initial employees. Their skills, talents, and abilities have to be pieced together in such a way to ensure you can meet your growth goals. This book shows you how to do that.
This is an examination of four key issues entrepreneurs face in finding and utilizing human resources to achieve success in their new venture. It discusses the issue of complementary versus similarity in relation to choosing cofounders. Should you choose cofounders who are similar to you in personality and skills, or should you choose those who are different and provide what you lack in terms of knowledge and abilities? It continues with steps toward a careful self-assessment that will actually help you complete the task of actually choosing cofounders.
The book then turns to the issue of establishing effective working relationships and communication with your cofounders and new employees. This includes guidance on establishing a clear division of roles and obligations, as well as attention to basic principles such as fairness. It then discusses human resources beyond the founding team and how you can effectively recruit the talented people you need. Once your company is firmly established, come back to this unique text for information on how to ultimately delegate all these tasks you’ve been intimately involved in to others.
As an entrepreneur, you must have a firm understanding of the principles of recruiting, motivating, and retaining excellent employees. Your venture depends on it, and you’ll find this reference of value over and over again.
