As I Was Saying…Observations on International Business and Trade Policy, Exports, Education, and the Future


With a Foreword by Philip Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University, and the artistic touch by David Clark—an award winning and syndicated cartoonist—this exciting new title by Michael Czinkota is the perfect read for businesspeople to better understand just what is at stake in understanding and strategizing about international issues and opportunities.Editorials by Michael Czinkota

Category: SKU: 9781606494110


About the Author(s)

Michael R. Czinkota

Professor Michael R. Czinkota teaches international marketing and business at the McDonough School of Business at George- town University and the University of Kent in Canterbury. During leav…

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Pub Date

March 1, 2012





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