Expanding Customer Service as a Profit Center: Striving for Excellence and Competitive Advantage
Pricing Segmentation and Analytics
Developing New Products and Services: Learning, Differentiation, and Innovation
The Inscrutable Shopper: Consumer Resistance in Retail
Top Market Strategy: Applying the 80/20 Rule
Building a Marketing Plan: A Complete Guide
Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits
Consumer Behavior: Women and Shopping
Marketing Strategy in Play: Questioning to Create Difference
Conscious Branding
Developing Winning Brand Strategies