Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service

$25.99

“A brand name is the number-one touchpoint a product or company will ever own. And now, thanks to the generous clarity of Rob Meyerson, there’s a book about it. Get this onto your shelf.”—Marty Neumeier, author, The Brand Gap

“This is the bible for brand namers. Brand Naming is the resource that all branding professionals need to have at their fingertips. Armed with the rigorous process, illuminating examples, and thorough list of resources in this book, you will be able to create a valuable brand name with confidence.” —Denise Lee Yohn, brand leadership expert; author, What Great Brands Do

“This book is breathtakingly complete in its coverage of naming. It’s also entertaining—full of fun naming anecdotes. A brand name can dramatically affect the success of a new brand and can enable or constrain future strategies. You need to read this book to get your brand name right.” —David Aaker, Vice Chairman, Prophet; author, Aaker on Branding

You don’t have a brand—whether it’s for a company or a product—until you have a name.

The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles.

Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn:

  • What makes a good (and bad) name
  • The step-by-step process professional namers use
  • How to generate hundreds of name ideas
  • The secrets of whittling the list down to a finalist

The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.

Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

The Street-Smart Side of Business: A Behind-the-Scenes Guide to Inspire Forward Thinking

$31.99

Have you ever thought about what it would be like to own your own business? Maybe you’ve given thought to how you can turn your passion into a career or maybe you just want to do something different. Most people have at least teetered with the idea–if you have, this is the book for you!

Wouldn’t it be amazing to be able to have your income generated by something that you really enjoy or are interested in? It doesn’t matter our age or where we are in our lives. We have the power to redirect, set new goals, and achieve them. We just have to be smart about it.

This book provides realistic insight as to what running a business is really about. It will help prepare you for all aspects of business and teach you how to protect yourself and your investment.

The simplicity of using our intuition is often overlooked. The point is to understand exactly what you’re getting into and not be blinded by the appearance of a good opportunity. This book will open your eyes and show you how to evaluate opportunities, people, and motives–skills often overlooked but are critical aspects of owning and operating a successful business.

Prepare to get in tune with your “street smarts” in order to be successful in business and in life.

Transparency in ESG and the Circular Economy: Capturing Opportunities Through Data

$31.99

A holistic view of ESG goes beyond environmental issues, which are closely linked to social issues. Both come from the governance of an organization: the integrity with which decisions are made and implemented, ultimately defining corporate culture. ESG affects the daily lives of everyone in today’s connected world where organizations, companies, and individuals depend on each other at various levels. Lack of sustainability for any entity threatens its future existence, disrupting the entire ecosystem.

The use of data to measure ESG outcomes is a young science that is increasingly critical to upholding our very lifestyle. Data clearly presents impact across the entire ESG spectrum, providing the necessary specificity for informed decision making, and ensuring the transparency and accountability, which uphold sustainability.

Strategic Data Management for Successful Healthcare Outcomes

$28.99

Strategy is paramount for successful modern healthcare data management.

The healthcare landscape continues to evolve in an effort to accommodate our ever-connected world. A digital healthcare system poses new challenges and exposes existing issues as professionals—like you—strive to solve concerns. This book recognizes the unique tasks of dedicated professionals while attempting to decrease confusion on this key topic.

It’s time to discuss why strategy is important for modern healthcare data management, how strategy can create new business or upscale a business in healthcare data management, and how these tactics assist your business in gaining a competitive advantage.

Cut through the frustration generated by the staggering amount of healthcare data currently being created, collected, and distributed—this book will teach you how.

This book will help you to understand:

  • Critical types of data
  • How to strategically manage data
  • How to build better patient care
  • Tips for improving performance
  • New ways for your business to thrive

And so much more…

Protecting the Brand, Volume I: Counterfeiting and Grey Markets

$41.99

Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives.
It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets – from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection’s 3 IPR’s (3 I’s= Intelligence, Investigation, Innovation; 3 P’s= Protection, Perseverance, Perpetuation; 3 R’s= Remedy, Recovery, Rehabilitation).

Dead Fish Don’t Swim Upstream: Real Life Lessons in Entrepreneurship

$34.99

Business academia offers an excellent entrepreneurial foundation. Then reality sets in.

This book bridges the gap between academia and real business, to counsel by example, and to deliver timely, actionable recommendations to capitalize on opportunities, or to sidestep hidden business grenades.

Advice is best delivered by those who have successfully walked the entrepreneurial trail, but not without incurring some scars along the way. That’s us.

For the university instructor or professor, this book adds another dimension to what is being taught, and facilitates the lecturers’ ability to convey important business lessons in bite-size morsels.

Rules Don’t Work for Me: My Code for Business and Life

$31.99

It is tough to succeed in these days whether it’s the business of life of the business of business. It can be especially tough for outliers. Here is the personal code for success for one outlier. Of course, it all depends on how one defines success. If success means happiness at home and in the workplace, this is the code for you.

In this book we will explore nine principles to live and work by from an outlier perspective. This is not saying these principles and this personal code are the only way. They are just one way. The hope is that you will find your own way and embrace your own outlierness and uniqueness. The principles are: Know Thyself, Develop Courage, Develop Mastery, Grow Your Pennies, Be Tenacious, Have Faith, Lead the Way, Challenge the System, and Save the World.

Along with these principles, the author will share a little of her story and stories from clients who came to her for career coaching. I have changed the names of clients to protect their confidentiality.

Perhaps you wonder. What is an outlier? There is no one perfect definition. It means you may think different than others or feel left out or you don’t relate to the status quo, or the status quo makes no sense. It may mean that whenever you follow whatever rules are set for you that those same rules don’t seem to work for you. Consider rethinking the rules.

Four Laws for the Artificially Intelligent

$37.99

Ask not what AI can do for a company, rather what artificial intelligence may do to a company.

  • How does a company successfully integrate artificial intelligence into its operations?
  • What are the problems in doing so?
  • And how does the introduction of AI into society change the answer to the first question?

As companies delay or even cancel initiatives in artificial intelligence, Four Laws for the Artificially Intelligent redefines possibilities and offers leverage to turn AI visions into reality. It is a story of transformation: of people, of companies, and of artificial intelligence itself.

The Four Laws is unique in its combination of stories and science illustrating how a technology competing with human consciousness is introduced and assimilated within a company. A work of creative nonfiction stretched on a frame of research, it is an essential trail guide for navigating the Industry Version 4.0 jungle in a search of the fruits of innovation.

Moving the Needle with Lean OKRs: Setting Objectives and Key Results to Reach Your Most Ambitious Goal

$41.99

Leaders in the digital era are faced with breaking into new markets, disrupting existing ones, and doing so with more precision than ever before just to keep up with their competitors. To innovate more quickly, to rapidly experiment with ideas and technology, to pivot seemingly overnight, you need to have a system in place that can help you execute your most ambitious strategy. While OKRs (Objective and Key Results) have made huge waves recently, practical implementation of OKRs remains elusive for many. Lean OKRs are the evolved version of the OKR strategy execution tool that has powered the transformational journeys of giants like Google and Facebook. It is the lightweight method that turns good ideas into great execution, heightens employee engagement, aligns teams, and achieves measurable, breakthrough results.

Lean OKRs presents insightful anecdotes, creative exercises, clear figures and step-by-step models. Designed as a comprehensive guide, it covers everything from theoretical roots to practical execution, including company-wide strategy alignment and emotional management. Applicable to small companies as well as large organisations, Lean OKRs drives innovation through behavioral changes, empowering and motivating teams through focused daily OKR practices that are simple to put into action. Practical and to the point, this book integrates a unique combination of structural and leadership strategies, resulting in a new approach to OKRs that conquers the hurdles experienced by most business leaders today.