Becoming Resilient: Staying Connected Under Adversity

Becoming Resilient: Staying Connected Under Adversity

$28.99

Recently we have seen several catastrophic events causing huge disruptions, losses, and panic. There is a growing likelihood that these natural disasters and physical and cyber warfare attacks will increase in frequency and lethality, increasingly impacting civilian infrastructure, due to global warming, increased civil unrest and global tensions as international competition increases.

Imagine if two or more occur at the same time? Certainly, cyberattacks can be planned, rehearsed, and launched during the middle of one or more natural events. Up until now we have dealt with each of these events by trying to build systems that are better at detecting, preventing, and protecting us against them. Sadly, we have learned that these events cannot be totally prevented or stopped and have taken their toll.

There is a rising chorus arguing that we must learn to, both individually and collectively, become more resilient in the face of these disastrous events. But how? The author believes we can learn to do better by becoming more resourceful, innovative, collaborative, and by taking a page from how we fight wars.

This book details how these measures can be adapted to keep our systems operational and to rapidly reconstitute lost infrastructure.

Technical Marketing Communication, Second Edition: A Guide to Writing, Design, and Delivery

Technical Marketing Communication, Second Edition: A Guide to Writing, Design, and Delivery

$31.99

This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. This book is especially beneficial to the following readers:

  • Marketing professionals promoting technical features and benefits of products or services will gain insight into technical communication and how to integrate complex information into promotional efforts.
  • Managers working with writers and designers will learn terminology and principles that will help you evaluate marketing materials and provide detailed feedback.
  • Technical communicators working on marketing projects will gain an understanding of principles and best practices you can integrate with your previous training.
  • Entrepreneurs, non-profit employees, and freelancers who want to develop marketing and promotional materials will gain tips and best practices that you can immediately.

After reading this comprehensive, yet concise guide, you will be equipped to engage in every aspect of technical marketing and promotion – including planning, writing, designing, and delivery.

The Hybrid Entrepreneur: A Novel Career in Science and Business

The Hybrid Entrepreneur: A Novel Career in Science and Business

$28.99

Do you want to start your own company?

This book describes the management expertise, organizational skills, and vocabulary necessary to be a successful entrepreneur based on the author’s academic and business career.

This book discusses:

  • What are the successful characteristics of an inventor, entrepreneur, and a CEO?
  • Understanding the vocabulary of the entrepreneur’s ecosystem.
  • What are the evaluation criteria for the team, product, business model & exit plan?
  • Do consumers need or want your product?
  • How to create the story that will fit the right investor for funding?
  • Understanding the investor evaluation and screening process.

Readers will learn how to ask the right questions to build a strong ecosystem with service providers, customers, and investors.

If you want to be an entrepreneur, read this book. It is about the author’s personal experiences as a scientist, an inventor, an entrepreneur, CEO, and investor.

Mobilizing the C-Suite: Waging War Against Cyberattacks

Mobilizing the C-Suite: Waging War Against Cyberattacks

$31.99

Cyberattacks are more destructive than ever, but your c-suite can stop them. This book tells you how.

Cyberattacks are worse now than ever before. To defeat cybercriminals, companies must focus on the low-hanging fruits of cybersecurity. It’s all about the basics. Companies laid low by ransomware failed to practice good cyber hygiene by recklessly allowing weak or reused passwords, not turning on multi-factor authentication, or neglecting to install patches to known software vulnerabilities.

Adding insult to grievous injury, many companies failed to mitigate cyber doom by not encrypting their devices, not implementing a data backup plan, or the mother of all screw-ups, not training their workforce on basic cyber hygiene.

Worse still, hidden risks abound for the unwary. A devastating cyberattack is just moments away when c-suite leaders close their eyes to the hazards of shadow IT, data offshoring, mobile devices, and social media.

Mobilizing the C-Suite: Waging War Against Cyberattacks is a call to arms for c-suite leaders to implement the tried-and-true cybersecurity countermeasures proven to thwart cyberattacks. In addition, this book is a handy, entertaining guide explaining fundamental cybersecurity principles to non-geek c-suite leaders.

Cyberattacks are an existential threat to your business. However, by focusing on the basics of cybersecurity, c-suite leaders can thwart even the most sophisticated cybercriminals and fight back against destructive cyberattacks.

Process Improvement to Company Enrichment: An Integrated Strategy

Process Improvement to Company Enrichment: An Integrated Strategy

$34.99

Process Improvement to Company Enrichment: An Integrated Strategy presents a unique, proven methodology for achieving an environment of innovation.

This book details a comprehensive and integrated approach to optimization: acting strategically; refining business processes; energizing personnel development; forging reasoned technology decisions; and synchronizing corporate governance, organizational design, and company culture.

Practices and principles are delivered in a conversational tone and are accompanied by intriguing historical anecdotes that entertain and help illustrate the authors’ position points for each chapter–making for an interesting read.

Whether the goal is improving select aspects of your company or totally rethinking the business model, this book furnishes the roadmap for achieving that successful transformation.

Marketing of Consumer Financial Products: Insights From Service Marketing

Marketing of Consumer Financial Products: Insights From Service Marketing

$28.99

Marketing has been traditionally goods oriented with a business to customer focus. However, it is established that financial service organizations also need a focused marketing strategy in the business to consumer space.

This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience. This book is particularly useful to managers in financial organizations, executives enrolled in a management course, faculty and post graduate students of a management course.

The Most Common Entrepreneurial Mistakes and How to Avoid Them

The Most Common Entrepreneurial Mistakes and How to Avoid Them

$31.99

Masterclass in Entrepreneurial Development

We all want to be in charge of our own lives, but what happens when the game of business keeps changing?

How can you successfully find new clients, beat the competition, and do it on a shoestring budget?

Lisa J. MacDonald has coached 1000s of business owners for over 25 years, has a PhD in the school of hard knocks, and is the mother of eight. In The Most Common Entrepreneurial Mistakes and How to Avoid Them, she uncovers proven cutting-edge business principles to quickly shift entrepreneurs from overwhelm and confusion to confidently fulling their vision sustainably.

You will learn the following:

  • Charge what you’re worth and get the revenue you deserve.
  • Attract the right clients over and over again.
  • Unleash business possibilities hidden in your network.
  • Uncover the key trends in your industry to keep you ahead of the competition.
  • Bounce back strong and robust no matter the changes in the market.

Your successful business is waiting for you. You don’t have to go at it alone. Get this state-of-the-art research-based step-by-step guide that will show you exactly how to get unstuck, attract your best clients, and fulfill your vision.

Sports in the Pandemic Era

Sports in the Pandemic Era

$31.99

Sports vs. COVID-19 chronicles the dramatic comeback of sports after the global pandemic forced lockdowns, border closures and quarantines.

Following a near total shutdown in the spring of 2020, the sports industry rose to an exceptional challenge with discipline and innovation. This helped health experts understand how the rest of the world could adapt to the crisis.

Sports vs. COVID-19 shares case studies of sports organizations that quickly implemented major changes to respond to pandemic challenges. The text also shows long-term changes that will impact the industry as the world recovers. It concludes with an inspiring look at the achievements of many athletes who overcame adversity and set impressive new records.

Negotiating with Agility: A Manager’s Guide to Better Labor Agreements

Negotiating with Agility: A Manager’s Guide to Better Labor Agreements

$31.99

At last: a concise, practical guide that shows managers how to create agility at the bargaining table through thoughtful planning and preparation in the weeks, months, and years before formal negotiations begin, and how to do that on top of your regular full-time job.

Agility in labor agreement negotiations is the ability to recognize and respond in the moment to threats and opportunities, both anticipated and unexpected. Agility gives you the confidence to talk with a party you may or may not be able to trust and have a conversation the outcome of which will significantly impact your company and future collective bargaining agreements. Agility allows you to pivot.

Multicultural Marketing Is Your Story

Multicultural Marketing Is Your Story

$31.99

Ever since Homo Sapiens populated our world, our lives have been stories we tell to all those we are surrounded by every day as well as to unknown people through social media when we post the pictures of our vacations, pets, children and graduation or changes in our jobs. We buy brands that have a story we admire or those that are recommended by influencers because we are fascinated by their stories.

This book is about you. It is the story of your past, your present and your future as you live in multicultural communities. Page after page, you see the story of humankind and of multiculturalism unfold and be explained through the lenses of science and storytelling.

Multicultural Marketing is Your Story is thoroughly illustrated with real life examples. The ideas, theories and statements presented in this book will perhaps challenge some of your deepest beliefs or they might as well comfort you in your own opinions. Ultimately, this book is an invitation to reflection, to critical thinking, to objectivity and to the liberty of accepting what is different.