Global Women in the Start-up World: Conversations in Silicon Valley

$21.99

Global Women in the Start-up World: Conversations in Silicon Valley is a selection of interview-driven stories told by the Polish female founders who successfully made it to Silicon Valley.
This book is written with the focus on female founders because although women are playing an increasingly important role in the technology and business worlds, they still face unique challenges and hurdles, which can be particularly acute in the fast-paced startup environment.
The interviewees came from Poland to Silicon Valley and succeeded. They built their networks, followed their dreams, and mastered the art of running a global company. Silicon Valley can be intimidating but with this book as a guide one can navigate the most challenging aspects of being a woman in the startup world. The stories in the book also prove that foreign startup founders are welcome in Silicon Valley and can achieve global success. It doesn’t matter what country you are from—you can build your startup in any country: some of the interviewees live and work in Poland, while others decided to move abroad.Translated by Anna Samborska and Clay Young.

Location Analytics for Business: The Research and Marketing Strategic Advantage

$21.99

It’s estimated that 80 percent of an organization’s data contains location attributes, but many don’t understand how to unlock the potential of this data for their organizations to make better decisions. You have just been handed the keys by finding this book.
Readers will unlock these methods by learning about location analytics as well as taking a deep dive into the Planned GroceryR platform created in part by the author. The Planned GroceryR location analytics platform has been mentioned in the Wall Street Journal (twice), Forbes, Bloomberg, and Business Insider. A sampling of clients of Planned GroceryR include: Philips Edison and Company, Just Fresh, Slate Retail REIT, Wegmans, and Whole Foods.
The practical information in this book is designed to prepare you to recognize and take advantage of situations where you and your organization can become more successful using location analytics. This will be accomplished by taking you through an explanation of the fundamentals of location analytics, by looking at various case studies, by learning how to identify and analyze spatial data sets, and by learning about the companies that are doing interesting work in this space.

A Primer on Consumer Behavior : A Guide for Managers

$21.99

At its most fundamental level, marketing is about influencing the decision making and behavior of customers. Profitable businesses are built on an understanding of their customers and the creation and delivery of products and services that meet the needs of these customers. This book is intended to provide a quick, highly accessible introduction to key issues and concepts necessary for understanding market demand, designing successful products and services, and for creating effective marketing programs.
The focus of the book is on information likely to be most useful to a practicing manager rather than the student or scholar who is seeking a deep understanding of consumer behavior. For this reason, the book includes “points to ponder” that link basic concepts to marketing practice. The final chapters of the book also point the reader to a variety of additional resources for learning more about consumer behavior in general and consumers in specific markets.

How Successful Engineers Become Great Business Leaders

$21.99

Get serious about accelerating your business career as an executive, manager, or professional with an engineering background. High performance expert Paul Rulkens provides the inside advice you need to accelerate your career as a business leader with an engineering background—from building on your unique strengths to achieving big business goals.
How Successful Engineers Become Great Business Leaders is full of thought-provoking insights, practical applications, and pragmatic techniques to help you get everything you can out of everything you have. You don’t have to be ill in order to get better. Whether you’re an experienced business executive, corporate manager, or ambitious professional, this book will show you how to apply your specific engineering strengths to:
‧ Maximize your skill and talent to accelerate your career
‧ Grow your business with the least amount of effort
‧ Set and achieve ambitious business goals
‧ Focus on strategic quitting to raise the performance bar
‧ Avoid behaviors that mask your strengths
‧ Create a high-performance execution culture
‧ Improve your own executive judgment
‧ Build long-term client relationships
‧ Develop a blueprint to become an unstoppable goal achiever
The road to business success for leaders with engineering back grounds is common and predictable, but not always obvious. There is a method to the madness. This unique book will show you how.

The Concise Coaching Handbook: How to Coach Yourself and Others to Get Business Results

$21.99

This wise, encouraging book will help you think like a coach—and have a better life as a result. —Marshall Goldsmith, executive coach, business educator, bestselling author, ranked world’s top leadership thinker by Thinkers50
Well written and very useful. Elizabeth takes complex coaching concepts/ tools and breaks them down so readers who want to improve their lives and see themselves inspiring others can make real and lasting change. —Paula Hemming, Professional Coach Training Director, Adler Graduate School
Check out Elizabeth’s appearance on Secrets of Success! The show will be broadcast on WHPC 90.3 FM on December 19, 2018 at 4pm, and rebroadcast on December 23, 2018 from 7:30 to 8 AM. You can also listen to the show streaming live at www.ncc.edu/whpc and click “listen now” at iheartradio.com, or at www.tunein.com. The show can also be heard with the tunein app and the iheartradio app. A current program guide can be
downloaded at www.ncc.edu/whpc.
Utilizing a ‘coach approach’ with oneself and others enables quicker and more effective progress towards goals. This book identifies the crucial coaching qualities and actions to increase motivation, engagement, and performance. Through exercises and examples, the author demonstrates how to ask compelling questions, how to create effective action by constructing SMART goals, and how to hold yourself and others accountable.
Additionally, she illustrates how presence and attitude, active listening, compelling questions, setting goals and accountabilities, and encouragement and feedback function in a coaching relationship. Drawing from neuroscience, case studies and personal experience, she shows how to use these specific techniques to create more fulfilling relationships and results. The Concise Coaching Handbook ends with three brief case studies of for-profit and non-profit organizations who have committed to creating a ‘coaching culture’ and the benefits they’ve received.

Leading the High-Performing Company: A Transformational Guide to Growing Your Business and Outperforming Your Competition

$21.99

Leading the High-Performing Company’ is an essential guide for leaders who want their company to achieve new heights and grow as a leader. Leading captures the symbiotic nature of leaders and the businesses they lead, providing practical tools for both to be at their best. —Marshall Goldsmith is the Thinkers 50 World’s #1 Executive Coach, #6 Most Influential Business Thinker 2017
‧ Why do some companies thrive—even through vast changes or market volatility?
‧ What differentiates high-performing companies from those that just get by?
Leading the High-Performing Company demysti? es performance. This transformational guide provides the crucial tools and insights to grow your business and outperform peers. It pinpoints how successful leaders and companies position themselves to lead in their industries.
Explore the symbiotic nature of leaders and the businesses they lead. Learn why life is better for everyone when the business is performing at its best. Discover the actions necessary to leverage your organization to new heights and grow as a leader.
This book is based on the author’s professional career—leading at an executive level and working with high-performing organizations through the good and bad times. Real-world examples bring the concepts to life based on the experiences of the author, as well as accomplished leaders. You’ll walk away with actionable insights to accelerate your business today.

Board-Seeker: Your Guidebook and Career Map into the Corporate Boardroom

$21.99

New review of Ralph’s book just released! Read more here…

Check out this video created by the author to better explain his book!

“Ralph Ward has pulled together all of his experience and wisdom to help executives make the leap to board service. Finally a true ‘guidebook’ full of detailed, actionable steps for getting onto a board, including examples and templates. Follow his comprehensive advice, including a tailored board bio, talking points, how to research the existing board and company, and how to make connections with people who have board access, and you will land a board seat.” —Betsy Atkins, Board member, Wynn Resorts, Volvo Cars Group, Founder, Baja LLC
Board-Seeker: Your Guidebook and Career Map into the Corporate Boardroom is the first practical guide written specifically to help board-ready leaders and executives gain the knowledge, resources, and confidence to shape their personal “onboarding” program. Assess your experience that makes you valuable to a board–there’s more than you think. Shape this into a powerful outreach portfolio, such as board resume, online image, and personal pitch. Gain the targeted network and mentors you’ll need, especially your boss! Learn step by step how board searches really happen and how to master each stage. Prepare for the board interview and vetting process, and get ready for your first board meeting.
With leads, links, checklists, and first-hand success stories, Board-Seeker spells out each step you’ll take into the boardroom—and beyond.

Frontiers of Risk Management: Key Issues and Solutions, Volume II

$21.99

Frontiers of Risk Management was developed as a text to look at how risk management would develop in the light of Basel II. With an objective of being 10 years ahead of its time, the contributors have actually had even greater foresight. What is clear is that risk management still faces the same challenges as it did ten years ago.
With a series of experts considering financial services risk management in each of its key areas, this book enables the reader to appreciate a practitioners view of the challenges that are faced in practice identifying where appropriate suitable opportunities. This book includes the original subject chapters as previously published and has only been updated to the extent that the editor has considered this to be necessary.

Contract Law: A Comparison of Civil Law and Common Law Jurisdictions

$21.99

This text serves as an accessible introduction to the law of contract. The headings chosen for examination track the main points in the lifetime of a contract—from its formation, drafting, and onward to its eventual dissolution, whether this occurs due to the terms of the contract, the will of the parties, or because of a breach of the agreed terms. It also provides studies of other notable areas within the subject, such as third-party rights, damages, and equitable remedies. In distinction to other guides to contract law, this text provides a comparative analysis of the area, incorporating sources drawn from both the civil law tradition, characteristic of several nations within Continental Europe, as well as the Anglo- American common law tradition, with cases and legislation drawn from England and the United States of America.
It also explores contract law in the unique context of so-called hybrid jurisdictions—those that incorporate elements of both the common law and civilian traditions. As business assumes a global dimension, knowledge of the operation of contract law across various legal traditions and national contexts is increasingly at a premium. This text enables the student to gain a coherent vision of contract law, as well as to speak confidently when discussing the intricacies of the subject.

Frontiers of Risk Management: Key Issues and Solutions, Volume I

$21.99

Frontiers of Risk Management was developed as a text to look at how risk management would develop in the light of Basel II. With an objective of being 10 years ahead of its time, the contributors have actually had even greater foresight. What is clear is that risk management still faces the same challenges as it did ten years ago.
With a series of experts considering financial services risk management in each of its key areas, this book enables the reader to appreciate a practitioners view of the challenges that are faced in practice identifying where appropriate suitable opportunities. This book includes the original subject chapters as previously published and has only been updated to the extent that the editor has considered this to be necessary.