Location Analytics for Business: The Research and Marketing Strategic Advantage
It’s estimated that 80 percent of an organization’s data contains location attributes, but many don’t understand how to unlock the potential of this data for their organizations to make better decisions. You have just been handed the keys by finding this book.
Readers will unlock these methods by learning about location analytics as well as taking a deep dive into the Planned GroceryR platform created in part by the author. The Planned GroceryR location analytics platform has been mentioned in the Wall Street Journal (twice), Forbes, Bloomberg, and Business Insider. A sampling of clients of Planned GroceryR include: Philips Edison and Company, Just Fresh, Slate Retail REIT, Wegmans, and Whole Foods.
The practical information in this book is designed to prepare you to recognize and take advantage of situations where you and your organization can become more successful using location analytics. This will be accomplished by taking you through an explanation of the fundamentals of location analytics, by looking at various case studies, by learning how to identify and analyze spatial data sets, and by learning about the companies that are doing interesting work in this space.