Build Better Brains: A Leader’s Guide to the World of Neuroscience

$31.99

The exciting news is that leadership has become measurable in the brain. This opens a new perspective on “the biology of leadership”.

Have you ever wished to discover what lies inside of the box on top of your head?

Are you aware that by reading this book you will forever change your brain, because your brain is an eternal construction site?

Did you know that we have three brains? One brain in the brain, one in the heart, one in the gut?

With Millennials and Generation Z becoming most of our workforce, the way we think about leadership is changing. Advances in neuroscience can prepare leaders to build a culture of trust and purpose for themselves and their teams.

Build Better Brains is neither a leadership book nor a book on neuroscience. It merges the best of the two worlds to serve a new type of leader emerging with contemporary organizations.

Build Better Brains

  • Offers practical, science-based applications for improving the efficiency of leadership in today’s fast-paced VUCA (Volatile, Uncertain, Complex, Ambiguous) world;
  • Applies the knowledge and tools of neuroscience as foundation for leading people and building better companies;
  • Is based on simple concepts, utilizing the latest insights from both leadership and neuroscience, without missing out on scientific facts;
  • Teaches, but also entertains: leadership is full of fights, fiction, failures, but should also be fun;
  • Serves the common need in today’s over-engineered yet antiquated workplaces to discover the magic inside our brains.

LEADERSHIP IS BORN IN THE BRAIN.

Small Business Finance and Valuation

$31.99

According to the U.S. Small Business Administration, over 99 percent of businesses are small or medium size yet the majority of books are focused on large corporations. This book aims to close that gap and also focus on the practitioners—the entrepreneurs, small business owners, consultants—and students aspiring to practice in this space.
Small businesses are the growth engine of the economy and it is important that we provide them with the tools for success. This book covers the financial aspects of a business, including those that are important to start, grow, and sustain an enterprise. We accomplish this by providing concepts, tools, and techniques that are important for the practitioner. The overall aim is to provide this information in a straightforward way while also providing the depth required for areas that warrant it.

Mastering the Moneyed Mind, Volume IV: The Gyroscope–A “Personal Money” Wellness Strategy

$31.99

The Gyroscope—A Personal “Money Wellness” Strategy is the fourth book in a series about the psychology of money by Dr. Christopher Bayer, the Wall Street Psychologist. The book builds on the foundations laid in the previous three books in the series and delivers to the reader The Gyroscope—a personal wellness strategy, with a robust menu of tools for overcoming some of the critical money problems identified in the previous three books.
After a comprehensive definition of Gyroscope, readers are guided through self-assessments and evaluations, including communication and relaxation techniques—all aligned with or made to relate to best practices in fiduciary responsibility. As a tool for self-improvement, the Gyroscope offers readers strategies for work-environment survival and professional risk management, in addition to techniques for personal deception avoidance. Techniques in this area draw readers into a 15-point Personal Rules of Engagement checklist, and exercises in a personal mission statement, with techniques for success benchmarking, affirmations, and engagement in a personal Return on Investment (ROI) calculator.
As the final book in the series, it offers readers a tangible gift, a section covering the Top Five Things You Should Do Next—a concise, hard-hitting handful of advice that will get anyone on the road toward achieving their goal of balance and fulfillment—a naturally, solid, Gyroscope.

Mastering the Moneyed Mind, Volume II: The Bottomless Line—Important Lessons They Did Not Teach You in Business School

$28.99

The Bottomless Line—Important Lessons They Did Not Teach You in Business School is the second book in a series about the psychology of money by Dr. Christopher Bayer, the Wall Street Psychologist. This book builds on the key concepts in the first volume, to draw the reader’s attention to the “dark side” of the business world. Structured in a way that enables readers to examine contemporary examples of willful co-optation, misuse, and misinterpretation of old texts and ideas, run-of- the-mill corruption, and dangerous groupthink, the author examines the personal and broad-scale financial troubles generated by reckless financial misunderstandings.
The book is an exploration of how direct and indirect psychological conditioning eliminates morality from decision making in the world of finance. It provides evidence that ties systemic corruption on Wall Street to the lessons of the storied Milgram experiments (obedience, effects of perceived hierarchy and status, immoral actions—“just following orders”). In the end, readers are led to the “big takeaway:” the need to cultivate and maintain a core of character in order to weather any ethical storm.

Mastering the Moneyed Mind, Volume I: The Causes, Culprits, and Context of our Money Troubles

$28.99

The Causes, Culprits, and Context of Our Money Troubles is the first book in a series about the psychology of money by Dr. Christopher Bayer, the Wall Street Psychologist.

Informed by more than 30 years of research in the areas of economics/finance and psychology, Dr. Bayer explores the history of our relationship with money—specifically the role morality, and the concept of “virtue,” has played in that history, and the wealth versus money dichotomy.

Filled with tales and exemplifications, the book introduces readers, pseudonymously, to sample patients of money-mind imbalances, such as the “11 million-dollar man” who becomes corrupted by money’s influence, that unbalances their internal gyroscope (internal moral compass). It draws readers to examine past- and present-day corruptions derived from money’s influence and compels them to examine concepts and theories from great economists of yore (e.g., Adam Smith, Karl Marx, and J.M. Keynes) to create a theoretical foundation for what the author calls a Gyroscope methodology.

As a foundational tool in the series, this book invites readers to consider, for themselves, stories of mass mind-control perpetrated by marketing mavens who utilize (and perhaps manipulate) insights from behavioral psychology to generate rank materialism, manifested in ever-increasing consumption, palatable to the public.

improving-convention-center-management-using-business-analytics-and-key-performance-indicators-focusing-on-fundamentals

$31.99

Myles shares his experience by demonstrating a practical and data-driven approach to managing convention centers. His use of analytics provides the basis for identifying strengths, weaknesses, and opportunities for growth. Myles makes this a must read for convention management looking to optimize performance and demonstrate results. –Skip Cox. Senior VP – Research and Measurement, The Freeman Company
Finally! A refreshing perspective on convention centre management in North America. these economic engines have long been viewed as loss-leaders, which this book aptly points out. Well done to Myles for bringing clarity and perspective to these undervalued assets. –Lorenz Hassenstein, President and CEO, Metro Toronto Convention Centre
Thank you Myles for filling this critical gap! Having served convention centers across North America and the U.K. for 20 years, it is clear that analytics-based management systems are succeeding at the expense of centers that continue to ‘manage-by-gut’. This book provides an effective, step-by-step guide as to how to administer the right KPIs to deliver success. I highly recommend it to anyone involved in the management of convention centers. –Bob Pascal, former Chief Marketing Officer, Centerplate, Inc.
Improving Convention Center Management Using Business Analytics and Key Performance Indicators presents sound practical advice from an author who successfully lived the experience. Transitioning from a traditional business model to one that is data driven and entrepreneurial can be difficult.
This book explains the rationale and importance of each indicator along with data collection issues and presentation advice. It guides you through that process from launch and trial, up to making analytics an indispensible part of your management strategy.

Exporting: Key Considerations For International Business Growth

$28.99

Globalization or international development is more vital than ever for business survival, let alone growth. This book equips readers to optimize genuine export opportunities.
It addresses the fears and risks associated with exporting and reassures readers that inter- national growth is available to any business that conducts in-depth research, adopts the right attitude, and develops a comprehensive strategy.
Readers are challenged to address seven key business considerations facing them when seeking success in export markets: product and service adaptation, comprehensive communication, portable protected branding, high-performance tradeshows, optimized go-to-market channels, fit-for-purpose internal organization, and controlled effective cash flow.
This concise book serves time-starved small to medium enterprise (SME) entrepreneurs, owners, and directors in any industry anywhere in the world who seek international or global development and those studying or teaching international business.

Successful Cybersecurity Professionals: How To Change Your Behavior to Protect Your Organization

$37.99

This book provides a unique perspective into the mindset of psychology and cybersecurity. It presents a view of incorporating the latest research in cybersecurity and behavior. The newest cybersecurity challenge is not just understanding cybercriminals’ behavior, but our behavior as well, and to realize that some of behaviors could lead us in making bad cybersecurity decisions.
By using models and literature rooted in psychology and comparing those to cybersecurity attacks, this book will help those who make crucial cybersecurity decisions to protect their organization, even better decisions. Dr. Brown also presents even a possible theory of cybersecurity.
Key areas include:
‧ Behaviorism
‧ Learning Models
‧ Cybersecurity Vulnerabilities
‧ Stereotypes
‧ Cybersecurity traits
‧ Conditioned Response
‧ Social Engineering
‧ Deep Fakes