Customer Relationship Management: How To Develop and Execute a CRM Strategy

$34.99

CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM’s strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit. This was accentuated by the academic community stepping up their interest in the subject in the early 2000’s. Today, it is a universal business topic which has been re-engineered by the online shopping revolution in which the customer is firmly placed at the center of the business. The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented.
The author addresses this head-on by stripping CRM down into its component parts by delving into and explaining the role and relevance of the C, R, and M in CRM. This is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to convert them into delivery. It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy.

Business Sustainability Factors of Performance, Risk, and Disclosure

$28.99

Business sustainability is advancing from the greenwashing and branding to, very recently, business imperative as shareholders demand, regulators require, and companies report their sustainability performance. Sustainability has become economic and strategic imperative with potential to create opportunities and risks for businesses.
Business Sustainability Factors of Performance, Risk, and Disclosure examines sustainability factors of performance, risk and disclosure. The five dimensions of sustainability performance are economic, governance, social, ethical, and environmental (EGSEE). Sustainability risks are reputational, strategic, operational, compliance, and financial (RSOCF). Sustainability disclosures are relevant to financial economic sustainability performance (ESP) and non-financial environmental, social, and governance (ESG) sustainability performance with ethics are integrated into all other components of sustainability performance.
This book offers guidance for proper measurement, recognition, and reporting of all five EGSEE dimensions of sustainability performance. It also highlights how people, business, and resources collaborate in a business sustainability and accountability model in creating shared value for all stakeholders. The three sustainability factors of performance, risk and disclosure are driven from the stakeholder primacy concept with the mission of profit-with-purpose. Anyone who is involved with business sustainability and corporate governance, the financial reporting process, investment decisions, legal and financial advising, and audit functions will benefit from this book.

The Champion Edge: Skill Sets That Fire Up Your Business and Life

$31.99

Without question, some people accomplish so much more than others in their careers and their lives. And they do it so much more quickly. Surprisingly, there is nothing in the research that adequately accounts for this difference in success, except one thing. The most successful people invariably practice three skill sets that give them a distinct, get-ahead, accelerated edge at work and at home. It’s called The Champion Edge and is comprised of purpose, passion, and process, all of which can be learned, adopted, and mastered by the reader.
This book gives specific skills and step-by-step strategies that will empower the reader to clarify their purpose, align their life and career with that purpose, build a more positive attitude, remain persistent, make decisions guided by character, achieve goals through the use of affirmations, communicate more effectively, and listen to what is said and left unsaid.

Customer Value Starvation Can Kill

$34.99

Customer value starvation is a common disease in companies, both small and large – which is difficult to diagnose. It is a silent killer, like many cancers. By the time it is diagnosed, it is generally late, sometimes, too late! Mahajan and Vieira have put their expertise together to show how companies overlook value starvation. This causes irritation and frustration to customers in their interaction with the company and its personnel – in person, on telephone, net or mail. The book identifies customer DNA (Do Not Annoy) factors, and suggests how to minimize complaints; ensure customer loyalty; and long term company profitability and success. Philip Kotler, the world’s guru on marketing, said, “This book will help you think freshly about your business mission and success.” Seven well-known experts on the subject like Shep Hyken have contributed to this book. Read Customer Value Starvation Can Kill, and make life easier for your customers and yourself, and win in the marketplace!!

Time Management for Unicorns: Time and Resource Management For System Administrators

$28.99

Time is one of the most precious commodities, especially if you are the system administrator of a ”unicorn company” (a privately held startup company valued at over $1 billion). In the 2018 year alone, more than 50 startups around the world attained unicorn status with a valuation of $1 billion or more, according to data from venture capital trackers like PitchBook. The nature of time has always been a subject of interest for various disciplines, from neuroscience to economics; now more than ever, with the increasing level of technology in our lives, proper time management has become a fundamental aspect of any successful project.
This book presents time and resource management lessons and tips from senior system administrator Giulio D’Agostino and aims to help increase time management skills and raise questions on how to possibly improve them. Learn from more than 20 years of experience in project management working for companies like Google, Apple, Salesforce.com, and Hewlett Packard.

Civility at Work: How People Treatment is a Critical Success Driver for Business

$34.99

In Civility at Work, Lew Bayer describes the business case for civility and explains how organizations can increase employee retention, performance, and overall revenue by creating a workplace culture of human kindness and civility.

In case you were not aware, research focusing on both Canadian and U.S. companies shows that a whopping 98% of people polled have experienced uncivil behavior on the job. And, according to the fourth annual study on Civility in America: A Nationwide Survey, conducted by global public relations firm Weber Shandwick and public affairs firm Powell Tate in partnership with KRC Research, civility in America continues to erode. This year’s study found that 70% of the Americans believe incivility has reached crisis proportions. Alarmingly, 81% of the Americans think that incivility is leading to an increase in violence at work. Notably, 80% of the people are dissatisfied with their jobs.

Increasingly, people are choosing employers who understand that civility is good business. In Civility at Work, Lew Bayer describes the business case for civility and explains how organizations can increase employee retention, performance, and overall revenue by creating a workplace culture of human kindness and civility.

Zero to $10 Million: How To Build an 8-Figure Technology Business

$31.99

Zero to $10 Million is a practical step by step guide that teaches entrepreneurs’ how to build a $10 million dollar technology business. It describes in detail how to create a great product, find a brilliant team, raise money from professional investors, and then scale the company globally.
It is what works in the “real world”.
This book is written by Shane Brett – a serial technology entrepreneur with many years’ experience of setting up, funding, and scaling technology start-ups worldwide. It follows the exact steps and processes he used to reach a $10 million dollar valuation and raise multiple rounds of funding from venture capital investors.
The text is perfect for aspiring entrepreneurs, budding founders, and anyone who wants to understand how to build a successful technology start-up from the ground up. It breaks down the mystery behind how to grow a new technology business and explains what it is actually like to be a start-up CEO and how to manage the daily challenges and constant stress.

Managing Abundance: The Ethics Paradigm

$31.99

“This is applied business ethics at its comprehensive best… a required-read for advanced management students and professionals alike by hands-on managers Pradeep and Rahul.” –Vijay Govindarajan, Coxe Distinguished Professor at Tuck at Dartmouth & NYT and WSJ Best Selling Author India’s rural BPO guru Pradeep Nevatia joins with New York-based hedge fund investor Rahul Nevatia to present the until-now abstract concept of abundance through an innovative managing by ethics (MBE) framework that uncompromisingly connects individual self to collective self in self-sustained abundance beyond the hocus-pocus of scarcity. As against the card-carrying management by objectives (MBO), the pioneering MBE paradigm sets human–nature co-existence as the basis to realize abundance, the source energy of all beings.
The ethics–abundance theme of this book could not be timelier for businesses to reconstruct their growth strategies for a sustainable future following the coronavirus pandemic. The industrial and financial engineering duo has leveraged their respective business turnaround and foot-on-the-gas-pedal backgrounds to thoroughly revamp the contemporary policy–goal deployment methodologies and make determined amendments to reconfigure several management processes in vogue to deliver sustainable business results in a meaningfully restructured leadership–fellowship relationship dynamic replacing the scarcity-driven everyday mill with natural rhythms of abundance.

Sustainable Finance and Impact Investing

$28.99

The term impact investing first appeared in 2008. Today the most commonly used definition is investing made with the intention to generate positive, measurable social and environmental impact alongside a financial return. A wide range of individual and institutional investors that have already entered the impact investment marketplace and continued growing enthusiasm can be expected given that feedback from investors indicated that portfolio performance has generally met or exceed their expectations for both social and environmental impact and financial return.
Established companies have been compelled to respond to calls by institutional investors to incorporate responsible environmental, social, and governance initiatives into their business models as a condition to continued support in public capital markets. Other companies seeking to demonstrate to impact investors their commitment to environmental and social responsibility have opted for emerging forms of legal entities, so-called social enterprises, which explicitly incorporate sustainability and multi-stakeholder interests into their governance and reporting frameworks.
This book provides readers with a basic understanding of sustainable finance and impact investing including history, definitions of impact, current trends and drivers, future challenges, and an overview of the key players in the global impact ecosystem. The book also describes impact investment structures and instruments, social enterprises, and impact measurement and reporting.