Teaching Higher Education to Lead: Strategies for the Digital Age

Teaching Higher Education to Lead: Strategies for the Digital Age

$31.99

“Dr. Sam Choon-Yin has produced a well-researched, insightful and comprehensive book, which is essential reading for anyone with a serious interest in higher education.” –Sajid Anwar, Professor of Finance, School of Business and Creative Industries, University of the Sunshine Coast

Competition to provide education is tense, attributed to the ease to access and process information. Technological development has also landed a terrible blow to the employment situation, which forces higher education institutions to review what and how their students learn. Yet, the desire to retain and grow the number of students and gain commercially can sometimes cloud judgment of educational leaders. They need to know that poorly made decisions hurt the businesses and students.

In this book, Sam Choon-Yin explores how technological development has the potential to transform higher education. However, the same technology also has the potential to disrupt the education sector. The author provides a critical outlook on the prevailing practices of the higher education institutions. By drawing our attention to the various challenges, the author shows how teaching and learning can be effectively carried out in the digital age to serve the needs of students and hiring companies, and ultimately the institutions of higher learning.

Understanding the issues and challenges means better design of and delivery of the curriculum. At a deeper level, the book raises a complex question of “what makes an education institution different” as they aim to define themselves by fulfilling students’ desire. Understanding these issues forms the basis of power for higher education institutions to remain competitive and relevant in the age of digitization.

The Chinese Market Series

The Chinese Market Series

$55.00

Do you want the most up-to-date knowledge on the Chinese market all in one place? Now you can have it—in a set of 3 must-reads. This three-title collection is a must-have for Western entrepreneurs and SMEs doing business in or with China. The books are packed with practical advice, applicable decision-making processes and strategy options.

The Chinese Market Series set includes:

Trading with China

This is a concise and useful handbook to Western businesses, entrepreneurs and investors doing business with or in China. It is an essential guide of great use to anyone who considers exporting goods, services and technology to the Chinese market. It discusses major issues such as market barriers, import requirements, distribution channels, labelling, and operational challenges. The book contains industry information, updated data, key models, practical advice, and strategy options for different types of companies and industry sectors.

The Chinese Market

An essential factor for the success of entrepreneurs and professionals engaging in business in or with China is being able to understand and correctly set up a sustainable and effective corporate structure. This book discusses different company structures, applicable decision-making processes and management issues to help you choose the most suitable structure. Topics covered include tax, legal, intellectual property rights, common pitfalls, and ways to address them.

The Chinese e-Merging Market

This book is designed to work as a step-by-step guide to the online marketplace and social media environment in China. It provides a detailed overview of the Chinese online market and proposes a variety of strategies available to foreign companies. It contains practical advice, the latest data and relevant links for further reference that Western SMEs, investors, and entrepreneurs can use to establish their online presence in China.

Embracing Ambiguity: A Workforce Training Plan for the Postpandemic Economy

Embracing Ambiguity: A Workforce Training Plan for the Postpandemic Economy

$34.99

“Dr. Michael Edmondson is a seasoned author with a flair for writing with the heart and mind. He seeks to understand his readers deeply and in a way that is comprehensive of both work and life. He writes for today, he writes for the future, but most importantly, he writes for now. Dr. Edmondson has a knack for making the reader think, ponder, and apply wisdom. From his ten attributes of success to his steps for reaching one’s potential this book is a must read.” –Dr. Michael Provitera, Associate Professor of Organizational Behavior, Barry University

Embracing Ambiguity fills a tremendous need in today’s chaotic marketplace by providing a timely, impactful, and relevant self-directed training program designed to enhance the essential skills employees need to embrace today’s ambiguity. By engaging in self-directed learning employees will increase their self-awareness, further their sense of the world around them, and reflect on the intersection of the two.

Required reading for individuals from small-to-medium sized businesses, large corporations, non-profit organizations, and government offices, Embracing Ambiguity offers employers and employees alike a valuable resource to use as they chart a course forward in a post-pandemic marketplace.

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service

$25.99

“A brand name is the number-one touchpoint a product or company will ever own. And now, thanks to the generous clarity of Rob Meyerson, there’s a book about it. Get this onto your shelf.”—Marty Neumeier, author, The Brand Gap

“This is the bible for brand namers. Brand Naming is the resource that all branding professionals need to have at their fingertips. Armed with the rigorous process, illuminating examples, and thorough list of resources in this book, you will be able to create a valuable brand name with confidence.” —Denise Lee Yohn, brand leadership expert; author, What Great Brands Do

“This book is breathtakingly complete in its coverage of naming. It’s also entertaining—full of fun naming anecdotes. A brand name can dramatically affect the success of a new brand and can enable or constrain future strategies. You need to read this book to get your brand name right.” —David Aaker, Vice Chairman, Prophet; author, Aaker on Branding

You don’t have a brand—whether it’s for a company or a product—until you have a name.

The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles.

Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn:

  • What makes a good (and bad) name
  • The step-by-step process professional namers use
  • How to generate hundreds of name ideas
  • The secrets of whittling the list down to a finalist

The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.

Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

The Street-Smart Side of Business: A Behind-the-Scenes Guide to Inspire Forward Thinking

The Street-Smart Side of Business: A Behind-the-Scenes Guide to Inspire Forward Thinking

$31.99

Have you ever thought about what it would be like to own your own business? Maybe you’ve given thought to how you can turn your passion into a career or maybe you just want to do something different. Most people have at least teetered with the idea–if you have, this is the book for you!

Wouldn’t it be amazing to be able to have your income generated by something that you really enjoy or are interested in? It doesn’t matter our age or where we are in our lives. We have the power to redirect, set new goals, and achieve them. We just have to be smart about it.

This book provides realistic insight as to what running a business is really about. It will help prepare you for all aspects of business and teach you how to protect yourself and your investment.

The simplicity of using our intuition is often overlooked. The point is to understand exactly what you’re getting into and not be blinded by the appearance of a good opportunity. This book will open your eyes and show you how to evaluate opportunities, people, and motives–skills often overlooked but are critical aspects of owning and operating a successful business.

Prepare to get in tune with your “street smarts” in order to be successful in business and in life.

Transparency in ESG and the Circular Economy: Capturing Opportunities Through Data

Transparency in ESG and the Circular Economy: Capturing Opportunities Through Data

$31.99

A holistic view of ESG goes beyond environmental issues, which are closely linked to social issues. Both come from the governance of an organization: the integrity with which decisions are made and implemented, ultimately defining corporate culture. ESG affects the daily lives of everyone in today’s connected world where organizations, companies, and individuals depend on each other at various levels. Lack of sustainability for any entity threatens its future existence, disrupting the entire ecosystem.

The use of data to measure ESG outcomes is a young science that is increasingly critical to upholding our very lifestyle. Data clearly presents impact across the entire ESG spectrum, providing the necessary specificity for informed decision making, and ensuring the transparency and accountability, which uphold sustainability.

Strategic Data Management for Successful Healthcare Outcomes

Strategic Data Management for Successful Healthcare Outcomes

$28.99

Strategy is paramount for successful modern healthcare data management.

The healthcare landscape continues to evolve in an effort to accommodate our ever-connected world. A digital healthcare system poses new challenges and exposes existing issues as professionals—like you—strive to solve concerns. This book recognizes the unique tasks of dedicated professionals while attempting to decrease confusion on this key topic.

It’s time to discuss why strategy is important for modern healthcare data management, how strategy can create new business or upscale a business in healthcare data management, and how these tactics assist your business in gaining a competitive advantage.

Cut through the frustration generated by the staggering amount of healthcare data currently being created, collected, and distributed—this book will teach you how.

This book will help you to understand:

  • Critical types of data
  • How to strategically manage data
  • How to build better patient care
  • Tips for improving performance
  • New ways for your business to thrive

And so much more…

Protecting the Brand, Volume I: Counterfeiting and Grey Markets

Protecting the Brand, Volume I: Counterfeiting and Grey Markets

$41.99

Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives.
It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets – from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection’s 3 IPR’s (3 I’s= Intelligence, Investigation, Innovation; 3 P’s= Protection, Perseverance, Perpetuation; 3 R’s= Remedy, Recovery, Rehabilitation).

Dead Fish Don't Swim Upstream: Real Life Lessons in Entrepreneurship

Dead Fish Don’t Swim Upstream: Real Life Lessons in Entrepreneurship

$34.99

Business academia offers an excellent entrepreneurial foundation. Then reality sets in.

This book bridges the gap between academia and real business, to counsel by example, and to deliver timely, actionable recommendations to capitalize on opportunities, or to sidestep hidden business grenades.

Advice is best delivered by those who have successfully walked the entrepreneurial trail, but not without incurring some scars along the way. That’s us.

For the university instructor or professor, this book adds another dimension to what is being taught, and facilitates the lecturers’ ability to convey important business lessons in bite-size morsels.

Rules Don't Work for Me: My Code for Business and Life

Rules Don’t Work for Me: My Code for Business and Life

$31.99

It is tough to succeed in these days whether it’s the business of life of the business of business. It can be especially tough for outliers. Here is the personal code for success for one outlier. Of course, it all depends on how one defines success. If success means happiness at home and in the workplace, this is the code for you.

In this book we will explore nine principles to live and work by from an outlier perspective. This is not saying these principles and this personal code are the only way. They are just one way. The hope is that you will find your own way and embrace your own outlierness and uniqueness. The principles are: Know Thyself, Develop Courage, Develop Mastery, Grow Your Pennies, Be Tenacious, Have Faith, Lead the Way, Challenge the System, and Save the World.

Along with these principles, the author will share a little of her story and stories from clients who came to her for career coaching. I have changed the names of clients to protect their confidentiality.

Perhaps you wonder. What is an outlier? There is no one perfect definition. It means you may think different than others or feel left out or you don’t relate to the status quo, or the status quo makes no sense. It may mean that whenever you follow whatever rules are set for you that those same rules don’t seem to work for you. Consider rethinking the rules.