The New Age Urban Transportation Systems, Volume I: Cases from Asian Economies

$26.99

Urbanization is a global phenomenon that hugely constrains existing transportation infrastructure in cities. Urban transportation (UT) challenges are more significant in developing countries with rapid development as the land occupation is dense. Limited urban space and infrastructure fail to meet the increasing traffic demands and to provide reasonable service quality. Therefore betterment of UT systems is more required than ever.
Infrastructural development and transportation operations are mainly directed at citizen welfare and it requires huge capital investments. States initiate urban development by inviting private participation so that operational and commercial risks are minimized and quality of execution is better. Several aspects in planning and management of global UT projects are common. But the approach and solutions are typically developed for a local context and relevance. Specific UT challenges are land use planning, socioeconomic distribution, project designing, implementation, financial analysis and governmental policies.
A comprehensive background of UT systems, challenges involved and various approaches adopted by different countries are presented along with  ve real-life Asian cases. The book is aimed as a one-point reference on modern day developments on urban transportation for a readership of consultants, practitioners, developers, policy makers, and academicians.

The Business of Cybersecurity: Foundations and Ideologies

$26.99

Cybersecurity could be defined as, beginning of the concept of trust and belief in cyber transactions. The era of computing began in the 20th century, with an enormous investment on computational research. Software programming languages were the foundational blocks of history of computing. Progressive research then led to networking, bringing about the formation of connectivity. Along with these creations, there was an accompanying factor of com- promise on data privacy and hacking of data. This factor was the introduction to cyber security.
This book is primarily created for the objective of know- ledge sharing and knowledge-enabling on the conceptual ideologies of the cybersecurity. This book is aimed at students, early-career researchers, and also advanced researchers and professionals. The case studies described in the book create renewed know ledge on the innovations built on the applied theories of cybersecurity. These case studies focus on the financial markets and space technologies.

An Overview of The Public Relations Function, Second Edition

$26.99

“This book provides a comprehensive, yet understandable, theoretical basis for the practice of public relations—something that every public relations student and professional needs. The book builds on the best theories, as well as emerging theories from U.S. and international scholars. Readers will understand the value of the communication function to organizations, publics, and society and will emerge with the theoretical tools they need to manage the function effectively.”—James E. Grunig, Professor Emeritus, University of Maryland
This second edition of An Overview of the Public Relations Function
examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management.
Part I of the book acquaints the manager with the lexicon of pub- lic relations and provides research on its theory, its subfunctions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust. Part II examines the role of the CCO and dominant coalition, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the “RACE” process of public relations management.
In Part III, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.

What Millennials Really Want From Work and Life

$26.99

This book is perfect for leaders across the enterprise who have a difficult time attracting, retaining, understanding, communicating with, motivating, engaging, and otherwise developing their millennial employees and job candidates. Diving deep into millennial psychology and language using a potent blend of data and anecdotes, stories and history, What Millennials Really Want from Work and Life debunks the many myths around millennials pushed by sensationalist media, showing how millennials want many of the same things as other generations, just more quickly and in a different order and form.
Giving helpful context based on his own powerful and unlikely story of continuous struggle and overcoming massive challenges as a millennial, the author weaves a compelling narrative through the historical, psychological, linguistic, and other threads under- lying the millennial experience at work and in life. Based on his in-depth analysis of data and trends, Kruman makes specific recommendations for corporate leaders looking to get—and keep and develop—top millennial talent into their ranks, diving deep into specific benefits, communication methods and tools, mission and vision, and other elements of branding relevant to millennial attraction, engagement, and retention. This book is likewise for early and mid-career millennials looking to better under stand themselves and make compelling cases for improvements around the aforementioned in their own companies.

Conversations in Cyberspace

$26.99

Conversations in Cyberspace is a collection of insights on the current state of security and privacy in the Internet world. The book contains a brief introduction to some of the most used open-source intelligence (OSINT)tools and a selection of interviews with some of the key figures in industrial control systems (ICS), advanced persistent threat (APT) and online/deep web members organizations.
It aims to be an introduction to the relationships between security, OSINT and the vast and complex world hiding in the deep web. The information provided will be beneficial to security professionals and system administrators interested in exploring today’s concerns in database design, privacy and security-by-design, and deep web members organizations, including Cicada 3301, the Unknowns, Anonymous, and more.

Management Skills for Clinicians, Volume I: Transitioning to Administration

$26.99

This book will be helpful in supporting those wanting to promote in the field. —Louise Delgado, LPC, CEO of Solvista Health
I like the book using the numerous other authorities from which Linda has drawn . . . this book will become the ‘go-to’ source because with it you can find tons of resources if special attention is needed in one area. —Curtis Smith, Attorney, former board member of MHCD
This book introduces new healthcare managers to the skills they need to transition and succeed in their managerial roles. More experienced managers can benefit, too, from examples and collected insights of other managers who were interviewed and from examples in recent and revisited literature.
The author covers both “hard” business skills and “soft” people/organizational skills. We draw from books, articles, examples, and managerial experience of the author and colleagues at different organizational levels and throughout healthcare settings and professions.

Cybersecurity Law: Protect Yourself and Your Customers

$26.99

This book gives insight into the legal aspects of data ownership in the 21st century. With the amount of information being produced and collected growing at an ever accelerating rate, governments are implementing laws to regulate the use of this information by corporations. Companies are more likely than ever to face heavy lawsuits and sanctions for any misuse of information, which includes data breaches caused by cybercriminals.
This book serves as a guide to all companies that collect customer information, by giving instructions on how to avoid making these costly mistakes and to ensure they are not liable in the event of stolen information.

Virtual Local Manufacturing Communities: Online Simulations of Future Workshop Systems

$26.99

Distributed manufacturing offers the promise of bringing jobs back to local communities, producing goods that are personalized or harmonize with distinctive cultures, and thereby reversing significant aspects of the globalization that has dominated in recent years. Large corporations may still have important roles to play, but in collaboration with local workshops, providing machinery, software, databases of designs, and communication media suitable for a diverse and dynamic workforce. For years, a set of computer simulation laboratories has flourished, in which millions of people have used virtual machines to produce a great variety of products: massively multiplayer online role-playing games. Their systems are highly diverse, complex, and provide information capable of serious social science analysis.
This book deeply explores 30 of these production-capable social media, based on thousands of hours of observation and extensive collection of statistical data, extracting hypotheses that may generalize to the real-world distributed manufacturing of the near future. This book begins with an overview of this universe of online virtual worlds then demonstrates the principles of virtual manufacturing, modes of work-related communication, socio-economic structures and dynamics, and the function of artificial intelligence in these human-technology systems. It concludes with consideration of the large-scale technical and cultural variation illustrated both by individual examples and by the rather large industry in which they have long been successful.

Major Business and Technology Trends Shaping the Contemporary World

$26.99

This book builds upon a wide variety of academic and professional resources to offer an in-depth analysis of the nature, causes, and consequences of major business and technology trends of our time. First, prospects for energy, commodities, water, food, and healthcare services are explored. Then, leading business transformations such as the sharing economy, Fourth Industrial Revolution, gig economy, and recent developments in the global economy are analyzed. Finally, innovation and emerging technologies including automation, robotics, connectivity, quantum computing, and new materials and energies are examined and their business implications are discussed.
Major Business and Technology Trends Shaping the Contemporary World is a timely and relevant reference for business leaders, managers, students, and all those who are passionate about understanding our rapidly changing world.

The Generation Myth: How to Improve Intergenerational Relationships in the Workplace

$26.99

Many assumed characteristics of generational groupings are actually “myths,” meaning that generational stereo- types are not accurate across all members of a generation.
This book explores the Generation Myth by highlighting the complexity of the “generation” concept beyond simple age-based groupings and suggests that the over-reliance of generational stereotypes in workplaces and society can lead to less than optimal interactions and even confiict. Several successful strategies are presented throughout to help improve inter-generational relationships.