Small Business Management: A Road Map for Survival During Crisis
This book gives us a holistic description of all paragons involved in small business operations during crisis years and suggests the necessary steps that need to be taken to help them overcome their problems. The author clearly demonstrates the crisis implications to small businesses by using personal research and real-life examples in addition to a big bibliography from renowned academics. The book contains useful and practical information for small business owners, entrepreneurs from all industries, business students, academics and strategists, and business coaches and can be used as a road map during turbulent periods for small business in all industries.
The text covers the topic from different approaches, giving a bird’s-eye view of contemporary trends and new approaches. Several concepts like risk management, blue ocean strategy, and turnaround management are discussed, in order to create a crystal clear understanding of why there is no such thing as dead end for small businesses—even under the worst possible situations—and how businesses can achieve sustainable development and grow.
This book was inspired by the significant problems that small and medium enterprises faced during the last huge global financial crisis.