Business Planning and Entrepreneurship: An Accounting Approach


This book will focus on the fundamental steps of business planning within a managerial accounting framework, those being: (a) the business model, (b) volume and process flow, (c) product and service costing, (d) revenue and pricing, and (e) investment value. It will also use the core principles of risk management to address challenges that inevitably arise whenever situations fail to unfold according to plan.


About the Author(s)

Michael Kraten

Since 1996, Dr. Kraten has served as co-founder and President of Enterprise Management Corporation, a consulting firm with centers of excellence in negotiation, entrepreneurship, and social policy. Si…

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Pub Date

April 5, 2010





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