A Profile of the Furniture Manufacturing Industry, Second Edition

A Profile of the Furniture Manufacturing Industry, Second Edition

$28.99

The furniture industry serves as an indicator for the changing state of American manufacturing. A brief history of U.S. furniture manufacturing creates the context for continuing geographic shifts among Asian locations, foreign ownership impacts and global market considerations, as well as the demands of three significant domestic market demographics.
The furniture industry is separated into its various parts from wood to metal, home to institutional markets. Government actions including tariffs, health, and environmental regulations are also considered. Based on numerous interviews and site visits, strategies of corporate survivors in the face of mergers, and emergence of new players are profiled to indicate practices for increasing adaptive capacity and marketing the appeal of “made here”.
This book highlights the role of global networks, lean and green production methods, customized quality versus price competitiveness, online outreach along with showroom access, labor issues, and related factors that continue to compel location shifts and extensions.

Small Business Management: A Road Map for Survival During Crisis

Small Business Management: A Road Map for Survival During Crisis

$28.99

This book gives us a holistic description of all paragons involved in small business operations during crisis years and suggests the necessary steps that need to be taken to help them overcome their problems. The author clearly demonstrates the crisis implications to small businesses by using personal research and real-life examples in addition to a big bibliography from renowned academics. The book contains useful and practical information for small business owners, entrepreneurs from all industries, business students, academics and strategists, and business coaches and can be used as a road map during turbulent periods for small business in all industries.
The text covers the topic from different approaches, giving a bird’s-eye view of contemporary trends and new approaches. Several concepts like risk management, blue ocean strategy, and turnaround management are discussed, in order to create a crystal clear understanding of why there is no such thing as dead end for small businesses—even under the worst possible situations—and how businesses can achieve sustainable development and grow.
This book was inspired by the significant problems that small and medium enterprises faced during the last huge global financial crisis.

Projects, Programs, and Portfolios in Strategic Organizational Transformation

Projects, Programs, and Portfolios in Strategic Organizational Transformation

$28.99

Projects are a part of everyday life in an organization. However, the management of projects by an organization during substantial transformation is less certain in both practice and study. An awareness of how to manage increasingly complex projects, and collections of projects, to achieve the benefits of organizational transformation becomes ever more crucial in the implementation of new strategies.
This book illustrates how the traditional practice of project management advances to handle the more complex problems inherent to strategic transformation. The linkages among projects, operations, and the foundations of an organization provide a perspective of how an organization pursues the difficult changes required of comprehensive transformation.

Native American Entrepreneurs

Native American Entrepreneurs

$31.99

Native American entrepreneurs are important contributors to the American economy and social landscape. Faced with numerous challenges, many Native American entrepreneurs have learned to transcend tough obstacles, leverage resources, and strategically pursue opportunities to achieve business success. This book captures the entrepreneurial stories and mindsets of contemporary Native Americans.
Native Americans tend to view entrepreneurial perspectives uniquely. One Native American entrepreneur was asked this question, “If you could give advice to young Native American entrepreneurs or other young people thinking about starting a business, what would be the most important consideration and why?” She replied:
Don’t be afraid to fail. One thing I have learned about entrepreneurship is to dream big and you might not always succeed, but if you don’t, you can always try again. I think it comes from growing up with parents who lived in poverty. They always told me that they knew what rock bottom looked like and the worst that could happen was that they’d end up back there, but the best thing that could happen was that they would succeed.
This book highlights unique stories and insightful analysis on the Native American psyche and the pathways in which they can find entrepreneurial success.

Advancing Talent Development: Steps Toward a T-Model Infused Undergraduate Education

Advancing Talent Development: Steps Toward a T-Model Infused Undergraduate Education

$34.99

Talent development is key to organizations keeping pace with today’s rapidly changing workplace. Companies require talent that possesses discipline and systems mastery, combined with an ability to handle cross-functional, multicultural teams, projects, and assignments. Yet, colleges and universities face challenges in preparing students across all the competency dimensions employers demand.
The T-model configures academic and professional development in a way that allows institutions to provide students with a solid foundation, built through rich academic and co-curricular experiences so they can adapt to the evolving workplace. In this volume, readers are introduced to the dynamics of the workplace that generate the need for T-professionals. Representatives from different segments of higher education share how they infuse the T-model across the curriculum, and industry professionals offer insights on the necessity to grow as a T, once new graduates enter the workforce.

Predictive Medicine: Artificial Intelligence and Its Impact on Healthcare Business Strategy

Predictive Medicine: Artificial Intelligence and Its Impact on Healthcare Business Strategy

$31.99

Artificial intelligence, machine learning, and other new technologies are ready to revolutionize the healthcare industry. But if we want them to achieve their full potential, we’ll need leaders who understand these new tools.
Predictive Medicine makes AI more accessible for healthcare practitioners without shying away from complex topics and controversial subject matter. It’s a call-to-action for a new generation of health leaders and a roadmap to a brighter future.

Conservative Options Trading: Hedging Strategies, Cash Cows, and Loss Recovery

Conservative Options Trading: Hedging Strategies, Cash Cows, and Loss Recovery

$31.99

The world of options is considered high risk by many. At its original options trading in the modern era began in the early 1970s when the first listed calls were offered on a short list of companies; a few years later, put trading was added.
Since this time, options trading has become available on most companies on the large public exchanges. However, the high-risk reputation of options has persisted through the years, even as dozens of new and often conservative strategies have been introduced. Today, the best use of options is not to speculate on price movement, but to hedge market risk in equity portfolios. Many strategies can combine hedging with income, establishing advantageous circumstances for risk-averse traders. It is possible to apply several strategies to reduce risk and, in some instances, to eliminate market risk completely.
This book examines the many ways this can be accomplished, based on options for three highly rated companies. These are qualified as a first step by exceptionally attractive fundamental attributes and trends: Higher than average dividend yield with dividend increases over at least 10 years; a range of moderate price/earnings ratios each year; growing revenue, earnings, and net return; and level or declining long- term debt as a percentage of total capitalization.

The Entrepreneurial Adventure: Embracing Risk, Change, and Uncertainty

The Entrepreneurial Adventure: Embracing Risk, Change, and Uncertainty

$31.99

The Entrepreneurial Adventure is perfect for anyone with an interest in business or with aspirations to start their own business. The author outlines key principles of the entrepreneurial adventure and the business world, bringing it to life using case studies.
This book contains useful and practical information about business and entrepreneurship gives a robust understanding of the theory and real-world implications of running a successful business. It describes and explains the whole process from understanding the implications and risks, the start-up stage through to future expansion.
The authors clearly demonstrate that if the good business habits and practices described in this book are followed consistently, you really will achieve entrepreneurial success and the opportunities that come with it.

The Olympic Sports Economy

The Olympic Sports Economy

$31.99

Every two years, the Olympics wins world attention with contests and celebrations. The success story of the world’s most watched event, best recognized symbols, and most enduring brand has many valuable lessons for the business world. An entire constellation of talent and teams works behind the scenes to strengthen the Olympics and keep it relevant in a changing world.

Veteran sports business journalist and MBA Max Donner gives readers a useful guide to the key success factors that make the Olympics an exceptional institution.

The Olympic Sports Economy incorporates exclusive case studies and reports from sports management conferences to illustrate the most important business practices and trends of the Olympics today. The text also reports objectively about recent controversies and challenges, as well as ways that readers can explore constructive solutions.

The Olympic Sports Economy highlights the role the Olympics has played as a model for over six-hundred other international multi-sport competitions and introduces ideas from important trends in Olympic sports that can also benefit other organizations.

Highly Effective Marketing Analytics: A Practical Guide to Improving Marketing ROI with Analytics

Highly Effective Marketing Analytics: A Practical Guide to Improving Marketing ROI with Analytics

$34.99

Highly Effective Marketing Analytics, a highly practical and pragmatic how-to book, infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with analytics. The author illustrates, step by step, many innovative, practical, and cost-effective methodologies to solve the most challenging problems facing marketers in today’s highly competitive omnichannel environment. Readers will learn the following from this book:
‧ Why has marketing analytics not yet kept the promise? How can organizations take advantage of marketing analytics to overcome budget constraints and become analytically competitive?
‧ What are strategic level, managerial level, and tactical level segmentation strategies and how to develop them?
‧ How to create customer profiles, customer personas, customer journeys, and a 360-degree customer view to gain deeper insights into customers.
‧ Why Mu’s 541-Rule can significantly improve response rates and profitability of direct mail campaigns.
‧ How to make print catalogs pro?table again in the digital era.
‧ How to take e-mail marketing to a different level of sophistication and success.
‧ Why loyalty programs failed and how to revamp a failed or low-performing loyalty program.
‧ How to calculate and apply different customer lifetime values to solving real-world problems.
‧ How to use marketing mix modeling (MMM), multi-touchpoint attribution models, and promotional lift analysis to better allocate marketing budgets into a wide range of marketing mediums.
Written in an applied, concise manner, and requiring no programming knowledge, this book is an easy read for both marketers and analytics practitioners who want to compete more effectively in the workplace.