Can. Trust. Will.: Hiring for the Human Element in the New Age of Cybersecurity

$34.99

Building a successful cybersecurity team is no longer optional.

Cyberthreats evolve at a staggering pace, and effective cybersecurity operations depend on successful teams. Unfortunately, statistics continue to illustrate that employers are not finding the people they need.

The Can. Trust. Will. system guides the C-Suite, HR professionals and talent acquisition to build unbeatable cybersecurity teams through advanced hiring processes and focused on-boarding programs. Additionally, this book details how successful cybersecurity ecosystems are best built and sustained, with expert analysis from high-level government officials, Fortune 500 CSOs and CISOs, risk managers, and even a few techies.

Those already in the field (and newbies) will glean invaluable knowledge about how to find their most effective position within a cybersecurity ecosystem. In a tech-driven environment, cybersecurity is fundamentally a human problem: and the first step is to hire for the human element.

Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics

$34.99

“I don’t think I’ve ever read a marketing book that took such a complex topic and made it easy to follow. I’m going to make it required reading—and practice—for my two newbies.” –Nancy DeZarn, Senior Marketing Manager, JLG Industries

“Really well done! It is thoughtful, to the point, and instructive for marketing practitioners like me as well as all marketing stakeholders. I like it a lot!” –Larry Foy, Marketing Director, Bosch Rexroth

In a global survey of more than four thousand senior executives, consulting firm PwC found that 80 percent of the respondents admitted that few of their associates understood their company’s corporate strategy. And even that figure is wildly optimistic. According to research reported in the Harvard Business Review, 95 percent of a company’s employees, on average, are unaware of or do not understand its strategy.

Brand Vision: The Clear Line of Sight Aligning Marketing Tactics and Business Strategy hopes to change that by offering simple, easily implemented tools connecting a company’s marketing program to its business strategy. It’s based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Not just externally, but internally as well.

The author has covered this territory for more than four decades, working as a strategist, creative director, and writer for one of the country’s largest business-to-business advertising agencies. He has worked with large international companies to develop marketing campaigns and programs from social media, search, email, and websites to more traditional print advertising and direct marketing. He knows this territory well.

Modern Devil’s Advocacy: Disrupt Groupthink, Build Stronger Plans, and Achieve Better Results

$28.99

“Robert Koshinskie makes a compelling case for the devil’s advocate and offers practical advice for those brave enough to play that important role in their organization. This sort of applied critical thinking is exactly what companies need more of if they are to not only thrive, but survive, in today’s complex and rapidly changing world.” –Bryce G. Hoffman, author of Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything

In 2018, the celebrated biotechnology startup Theranos collapsed from a market valuation of over $9 billion into bankruptcy and felony charges against its superstar founder, Elizabeth Holmes. This spectacular failure was due in large part to the silencing of dissenting voices who challenged the dubious claims and questionable decisions by Theranos leadership. Similar catastrophic examples can be found in business, the military and other human activities.

Modern Devil’s Advocacy is a form of challenge analysis that’s intended to help overcome our human bias and fallacious reasoning, disrupt groupthink, reduce risk, and achieve better outcomes. By creating a strong counter case to any decision, modern Devil’s Advocates can help others see potential weaknesses in their assumptions, beliefs, and judgments.

This book will show you how practically anyone from the CEO to the newly minted manager can and should think and act like a modern Devil’s Advocate. You will learn the origin of modern Devil’s Advocacy, why the practice is desperately needed today, and how to apply modern Devil’s Advocacy in any setting. If you want to learn how to constructively challenge the judgments that you and others make and achieve better outcomes, then this book is for you.

Compassion-Driven Innovation: 12 Steps for Breakthrough Success

$31.99

This book is for pathfinders— product, services, business, and nonprofit managers searching for ways to reach beyond the artificial barriers that constrain innovation and make “work” harder. Inspired by real life trailblazers and their own experiences, the authors decode the secrets of achieving breakthrough success at both organizational and interpersonal levels. Learn to use their methodology with the help of checklists and detailed examples that will transform your thinking and skills.

Teaching Higher Education to Lead: Strategies for the Digital Age

$31.99

“Dr. Sam Choon-Yin has produced a well-researched, insightful and comprehensive book, which is essential reading for anyone with a serious interest in higher education.” –Sajid Anwar, Professor of Finance, School of Business and Creative Industries, University of the Sunshine Coast

Competition to provide education is tense, attributed to the ease to access and process information. Technological development has also landed a terrible blow to the employment situation, which forces higher education institutions to review what and how their students learn. Yet, the desire to retain and grow the number of students and gain commercially can sometimes cloud judgment of educational leaders. They need to know that poorly made decisions hurt the businesses and students.

In this book, Sam Choon-Yin explores how technological development has the potential to transform higher education. However, the same technology also has the potential to disrupt the education sector. The author provides a critical outlook on the prevailing practices of the higher education institutions. By drawing our attention to the various challenges, the author shows how teaching and learning can be effectively carried out in the digital age to serve the needs of students and hiring companies, and ultimately the institutions of higher learning.

Understanding the issues and challenges means better design of and delivery of the curriculum. At a deeper level, the book raises a complex question of “what makes an education institution different” as they aim to define themselves by fulfilling students’ desire. Understanding these issues forms the basis of power for higher education institutions to remain competitive and relevant in the age of digitization.

The Chinese Market Series

$55.00

Do you want the most up-to-date knowledge on the Chinese market all in one place? Now you can have it—in a set of 3 must-reads. This three-title collection is a must-have for Western entrepreneurs and SMEs doing business in or with China. The books are packed with practical advice, applicable decision-making processes and strategy options.

The Chinese Market Series set includes:

Trading with China

This is a concise and useful handbook to Western businesses, entrepreneurs and investors doing business with or in China. It is an essential guide of great use to anyone who considers exporting goods, services and technology to the Chinese market. It discusses major issues such as market barriers, import requirements, distribution channels, labelling, and operational challenges. The book contains industry information, updated data, key models, practical advice, and strategy options for different types of companies and industry sectors.

The Chinese Market

An essential factor for the success of entrepreneurs and professionals engaging in business in or with China is being able to understand and correctly set up a sustainable and effective corporate structure. This book discusses different company structures, applicable decision-making processes and management issues to help you choose the most suitable structure. Topics covered include tax, legal, intellectual property rights, common pitfalls, and ways to address them.

The Chinese e-Merging Market

This book is designed to work as a step-by-step guide to the online marketplace and social media environment in China. It provides a detailed overview of the Chinese online market and proposes a variety of strategies available to foreign companies. It contains practical advice, the latest data and relevant links for further reference that Western SMEs, investors, and entrepreneurs can use to establish their online presence in China.

Embracing Ambiguity: A Workforce Training Plan for the Postpandemic Economy

$34.99

“Dr. Michael Edmondson is a seasoned author with a flair for writing with the heart and mind. He seeks to understand his readers deeply and in a way that is comprehensive of both work and life. He writes for today, he writes for the future, but most importantly, he writes for now. Dr. Edmondson has a knack for making the reader think, ponder, and apply wisdom. From his ten attributes of success to his steps for reaching one’s potential this book is a must read.” –Dr. Michael Provitera, Associate Professor of Organizational Behavior, Barry University

Embracing Ambiguity fills a tremendous need in today’s chaotic marketplace by providing a timely, impactful, and relevant self-directed training program designed to enhance the essential skills employees need to embrace today’s ambiguity. By engaging in self-directed learning employees will increase their self-awareness, further their sense of the world around them, and reflect on the intersection of the two.

Required reading for individuals from small-to-medium sized businesses, large corporations, non-profit organizations, and government offices, Embracing Ambiguity offers employers and employees alike a valuable resource to use as they chart a course forward in a post-pandemic marketplace.

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service

$25.99

“A brand name is the number-one touchpoint a product or company will ever own. And now, thanks to the generous clarity of Rob Meyerson, there’s a book about it. Get this onto your shelf.”—Marty Neumeier, author, The Brand Gap

“This is the bible for brand namers. Brand Naming is the resource that all branding professionals need to have at their fingertips. Armed with the rigorous process, illuminating examples, and thorough list of resources in this book, you will be able to create a valuable brand name with confidence.” —Denise Lee Yohn, brand leadership expert; author, What Great Brands Do

“This book is breathtakingly complete in its coverage of naming. It’s also entertaining—full of fun naming anecdotes. A brand name can dramatically affect the success of a new brand and can enable or constrain future strategies. You need to read this book to get your brand name right.” —David Aaker, Vice Chairman, Prophet; author, Aaker on Branding

You don’t have a brand—whether it’s for a company or a product—until you have a name.

The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles.

Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn:

  • What makes a good (and bad) name
  • The step-by-step process professional namers use
  • How to generate hundreds of name ideas
  • The secrets of whittling the list down to a finalist

The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.

Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

The Street-Smart Side of Business: A Behind-the-Scenes Guide to Inspire Forward Thinking

$31.99

Have you ever thought about what it would be like to own your own business? Maybe you’ve given thought to how you can turn your passion into a career or maybe you just want to do something different. Most people have at least teetered with the idea–if you have, this is the book for you!

Wouldn’t it be amazing to be able to have your income generated by something that you really enjoy or are interested in? It doesn’t matter our age or where we are in our lives. We have the power to redirect, set new goals, and achieve them. We just have to be smart about it.

This book provides realistic insight as to what running a business is really about. It will help prepare you for all aspects of business and teach you how to protect yourself and your investment.

The simplicity of using our intuition is often overlooked. The point is to understand exactly what you’re getting into and not be blinded by the appearance of a good opportunity. This book will open your eyes and show you how to evaluate opportunities, people, and motives–skills often overlooked but are critical aspects of owning and operating a successful business.

Prepare to get in tune with your “street smarts” in order to be successful in business and in life.

Transparency in ESG and the Circular Economy: Capturing Opportunities Through Data

$31.99

A holistic view of ESG goes beyond environmental issues, which are closely linked to social issues. Both come from the governance of an organization: the integrity with which decisions are made and implemented, ultimately defining corporate culture. ESG affects the daily lives of everyone in today’s connected world where organizations, companies, and individuals depend on each other at various levels. Lack of sustainability for any entity threatens its future existence, disrupting the entire ecosystem.

The use of data to measure ESG outcomes is a young science that is increasingly critical to upholding our very lifestyle. Data clearly presents impact across the entire ESG spectrum, providing the necessary specificity for informed decision making, and ensuring the transparency and accountability, which uphold sustainability.