This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.
Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co-creation, and coevolution initiatives have been explained through the people-oriented models. This book presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets and contributes to the new concepts in business.
Moving from student to employee can be a scary transition.Make Your Internship Count takes you step-by-step, from the initial decision to pursue an internship through pitching a full-time job, to make your leap into the working world easier and less stressful.
This book gives you a competitive advantage and tells you what employers expect including how to meet those expectations. Make Your Internship Count’s easy-to-read format offers prompts, exercises, worksheets, and “This Really Happened” stories to:
Find internship opportunities that fit your skills and interests.
Set and deliver on an internship goal.
Interview with style.
Make a great first impression.
Navigate remote and hybrid internships.
And so much more!
With input from HR pros, executives and former interns, Make Your Internship Count gives you what you need to find your path and launch your career.
Applied Leadership: Developing Stages for Creating Exceptional Leaders, is a comprehensive, self-development practical leadership book. Designed to be a complete self-training guide for individuals in all stages of leadership, from entry level to advance stages.
For years, organizations and individuals have struggled with ineffective leadership training. It neither served to strengthen the current leaders in the organization, nor created future leaders for that organization, until NOW. Because great leadership is an evolutionary process, this publication will offer the reader a journey to become an exceptional leader. Individuals will be able to develop the practical skills necessary to be excellent leaders for any organization.
No longer will organizations outsource costly training sessions that last for weeks or months for their staff, rather, this book will provide those necessary steps, skills, and knowledge needed at their own pace.
Unlocking Success in the Digital Age: Transform Your Law Firm for the Future
In today’s rapidly evolving digital age, it’s become crucial for law firms to modernize and adapt to stay ahead of the competition. With advancements in technology and a shift in client expectations, it’s essential for law firms to embrace digital transformation to remain relevant and successful. But where should you start? In this book, I outline essential steps that your law firm needs to take to modernize and thrive in the digital age.
From leveraging digital billing solutions to integrating cloud-based practice management software, we’ll provide actionable tips and insights to help you streamline your operations, enhance client satisfaction, and increase your firm’s overall efficiency and profitability. By implementing these steps, you’ll not only position your law firm as a forward-thinking and innovative practice, but you’ll also be able to attract and retain a larger client base.
Don’t get left behind in this digital revolution – join me as I guide you through the process of modernizing your law firm and show you how to stay ahead in the fast-paced digital age.
“Amit Prabhu demystifies digital business transformation for incumbents, bridging strategy and execution with a pragmatic, universally applicable framework. A must-read for executives in different functions charged with navigating the digital age with finesse and strategic acumen.” –Venkat Venkatraman, David J. McGrath Professor, Boston University Questrom School of Business. Author of The Digital Matrix: New Rules of Business Transformation through Technology
Business incumbents constantly face disruption threats. Most of them have embarked on the digital transformation journey. Around 70 percent of transformation projects fail. One of the many reasons of failure is a lack of clear and concrete Digital Strategy.
This book contains a comprehensive Digital Strategy Framework for business incumbents, providing a step-by-step guidance during the strategy creation and execution phases.
Though anyone can read and derive benefits from this book, it is primarily for executives, strategists, transformation drivers, change agents, leaders, and managers. Its success lies in how effectively they apply the framework at their workplace.
This book is not just about information…it’s all about transformation!
Listen, observe, test—these three words lie at the heart of a powerful method for businesses’ transformation.
Behind this method is a deceptively simple idea: managers and management scholars must first take the pulse of a real business, get its case history, diagnose its problems, and only then solve them. Invented by the scholars who launched Harvard Business School, this medical model will still cure companies today.
Damningly, during the last thirty years business schools embraced the presumptions of economists, game theorists, and other calculators of abstraction. The solving of real-world, real-time problems has atrophied and stagnated. In this book, renowned scholar and emeritus professor Jay W. Lorsch marshals evidence, history, and insights from his more than fifty-year career at Harvard Business School to make the case for a return to the medical model–the practices of listening, observing, and testing in which the fields of human relations and organizational behavior are rooted.
By telling the history of the development of his field, Lorsch demonstrates how the medical model emerged in the years before World War II and for decades helped managers, management scholars, and consultants diagnose and solve the problems besetting companies large and small. Explaining the case studies that define the practice, he discusses how the model has been refined and reapplied by later generations and how it can continue to address issues such as diversity, leadership, competition, and optimal corporate board structures.
A group of eminent software developers gathered at a Colorado ski lodge in 2001, codifying The Agile Manifesto, a philosophy for efficiently accomplishing technical work. In this accessible, real-world-example-laden, and unexpectedly entertaining book, The Agile Enterprise explains how to apply The Agile Manifesto’s ideas company-wide.
The wisdom imparted in The Agile Enterprise teaches students to decompose large problems into manageable chunks, helps managers find their value among self-managing teams, and enables executives to measure and recognize success in their own Agile Enterprises.
Powerful Brand Positioning Harnesses Key Building Blocks
Brand Positioning with Power: Maximizing Your Marketing Impact is a new take on Al Ries and Jack Trout’s original positioning concept. The book delivers measurable results because it:
Is remarkably easy to use
Uses a proven, systematic positioning process
Leverages exciting, practical real-world examples
You’ll see how the three essential building blocks of positioning lead organically to increased success, whether you are a sole proprietor or a Fortune 500 organization.
Written in an enthusiastic, concise, and conversational style, Brand Positioning with Power offers ground-breaking insights, including the vital role emotion plays in effective positioning. This is the tool you need today to take your brand from where you are to where you want to go.
A Seat at the C-Suite Table is an insightful look at the leadership journeys of 30 African American male C-Suite executives.
In their own compelling words, executives describe earning and maintaining a seat at the C-Suite table. They speak candidly about how the lack of mentors, coaches, and role models impacted – but did not stop them. They talk openly about navigating corporate settings designed years ago by White men. They speak freely about their commitment to supporting the next generation of leaders.
This book was inspired by data suggesting that there is racial/ethnic underrepresentation in corporate leadership roles in the United States. This underrepresentation ranges from the presidency of colleges and universities to the U.S. Senate to corporate boardrooms.
This book provides advice, hope, and inspiration for others. It also includes a road map for all leaders who desire to become better mentors, coaches, sponsors, and allies for current and future underrepresented leaders.
This book provides a comprehensive guide to marketing for leaders of small and midsized businesses, empowering them to expand and evolve their enterprises.
It offers a framework to create a fundamental marketing plan that helps business leaders understand and thrive in a competitive environment. The framework offers a step-by-step process to build a plan that will enable readers to acquire new customers, maintain existing clientele, anticipate competitors’ moves, showcase product uniqueness, grasp pricing strategies, refine branding messages, and select appropriate metrics to evaluate progress.
By adhering to our straightforward approach, readers will learn how to develop a marketing strategy that will help generate sales, profit, and customer satisfaction.
