Communication in Responsible Business: Strategies, Concepts, and Cases


Stakeholders today want to know about your company’s social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you, and each chapter provides specific examples of how to communicate social and cause-related marketing, sustainability reporting, issues and crisis communication, vision, mission statements and codes, and web-based stakeholder communication. You will find hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts into solutions for dayto- day business realities.

Category: SKU: 9781606493243 Tag:


About the Author(s)

Roger Conaway

Dr. Roger Conaway is professor in the School of Business, Tecnológico de Monterrey (ITESM), campus San Luis Potosi, Mexico. He teaches courses in business administration, international business and en…

Oliver Laasch

Oliver Laasch is a professor of responsible business at the Tecnológico de Monterrey, campus San Luis Potosi, Mexico. He is lecturer and an adjunct professor and academic coordinator at the Institute …

Book Preview

Additional information

Pub Date

August 30, 2012





Print Price




EBook Price